Samsung, the South Korean technology giant, is making a significant move in the artificial intelligence (AI) sector by creating a new North America AI Center. The company is reportedly combining two existing research centers in Toronto and Mountain View, California, to improve operations and increase efficiency.
According to multiple sources, Samsung has hired Murat Akbacak, a former executive at Apple who led Siri's contextual and conversational awareness team, to head the new AI center. Akbacak is known for his expertise in personalization, contextualization, and advancements in conversational and multimodal AI.
The hiring of Akbacak comes as Samsung aims to boost its AI capabilities following the footsteps of its competitors like Apple and Google. The company has been investing heavily in AI research and development to enhance user experience across its ecosystem of devices, including smartphones, tablets, and home appliances.
Samsung's new North America AI Center will be responsible for driving innovation in AI technology for the company. Akbacak's extensive experience in the field is expected to bring significant value to Samsung as it looks to improve its digital assistant Bixby and other AI-powered services.
The creation of the North America AI Center also marks Samsung's continued commitment to expanding its presence in North America, where it has a significant customer base and a growing R&D footprint. The company has been investing in various initiatives to strengthen its position in the region, including acquisitions and partnerships with local tech companies.
Despite the promising developments, it's important to note that Samsung faces stiff competition from other tech giants like Apple, Google, Microsoft, and Amazon in the AI sector. The race for AI dominance is heating up as companies seek to offer more intelligent and personalized experiences to users across various platforms.
In conclusion, Samsung's move to create a new North America AI Center and hire Murat Akbacak is a significant step towards enhancing its AI capabilities and staying competitive in the tech industry. The company's investment in AI research and development is expected to yield innovative solutions that will benefit both consumers and businesses alike.