Samsung, the leading technology company, has recently announced new discounts for its latest Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy S24 Ultra, and Galaxy S24+ in the U.K. as part of a promotion to mark the start of the Olympics.
According to reports from Forbes and other sources, Samsung is offering a cashback promotion for these devices from July 26th to August 13th, with customers receiving £150 or £300 depending on their purchase. The offer applies to purchases made through Samsung's U.K. website, and those who buy one of the eligible phones will receive a guaranteed £150 discount.
However, it appears that Samsung has stopped offering free storage upgrades and high trade-in prices for old phones after the initial pre-order deals.
The Galaxy Z Fold 6 was launched with much fanfare earlier this year, but competition in the foldable phone market is fierce. According to a review from Wired, while the larger screen on the Galaxy Z Fold6 requires more power and there is still a crease in the middle of its screen, split-screen apps can be used effectively on both devices.
Despite these features, Samsung may need to go back to the drawing board with its next foldable phone, as reported by PhoneArena. The cover screen on the Galaxy Z Fold6 is slightly wider than previous models but still too small for comfortable use, and the device is nearly 30% thicker than competitors like Xiaomi Mix Fold 4 and Honor Magic V3.
Samsung sells roughly 15 million folding phones per year, which is approximately 80% of all foldable phone sales. However, these devices have not yet lived up to expectations, with only around 1% of total smartphone shipments being foldable phones in 2023.
Despite the challenges facing the Galaxy Z Fold6 and other foldable phones, Samsung remains committed to innovation in smartphones and is likely to respond with new deals as competition heats up. Keep an eye out for future announcements.