Samsung, the South Korean tech giant, has recently launched a new global campaign to showcase the benefits of using its latest Galaxy S24 and AI-enabled features during the summer travel season. The campaign, which includes films, OOH displays, and social media engagement by BBH Singapore and The Mill London and Seoul, highlights how Galaxy AI can enhance travel experiences for Gen Z travellers.
The new Circle to Search functionality with Google allows users to answer travel-related questions easily. Additionally, the Photo Assist feature helps improve travel photos by editing and enhancing images seamlessly. Samsung is marketing the S24 Ultra as a perfect travel companion for summer travels.
Despite being in Seoul, South Korea for a work trip, I can relate to the struggles of planning trips and navigating through new places. In fact, many travellers face similar challenges when it comes to exploring unfamiliar territories. Samsung's Galaxy AI features aim to address these issues by providing real-time translations, search functionality, summarization, and more.
However, recent reports suggest that these features might not be free forever. According to some sources, Samsung plans to charge for the use of Galaxy AI starting from 2026. This news comes as a disappointment for many users who have grown accustomed to enjoying these advanced capabilities without any additional costs.
Despite this development, it's essential to remember that Samsung's Galaxy S24 series and AI features offer numerous benefits for travellers. From answering travel-related queries on the go to enhancing photography experiences, these tools can significantly improve the overall travel experience. It's crucial to make the most of these features while they are still free and explore all that Samsung has to offer.
For more information about Samsung's Galaxy AI features and their availability, stay tuned for updates from reliable sources.