Scooter Braun, the renowned music manager known for representing artists such as Justin Bieber and Ariana Grande, announced his retirement from management on June 17, 2024. This decision comes after a series of events that led to several high-profile clients parting ways with him last year.
Braun started managing an artist named Cato in Atlanta, GA, when he was just 19 years old. Over the next two decades, he built a successful career as a music manager. However, his personal life took some hits and he realized that his role as a father needed to take priority over his role as a manager.
Last summer, reports emerged that Bieber and Grande had parted ways with Braun. While Braun insisted that these were simply new directions for the artists, it marked the beginning of the end of his career in music management.
Braun's decision to retire was not an easy one. He reflected on his journey and expressed gratitude for having had the opportunity to work with some of the most talented people in music. However, he acknowledged that life doesn't always hand you your plan and instead embraced God's plan for him.
Despite retiring as a manager, Braun will continue in his role as CEO of Hybe America. He remains committed to supporting the artists he has worked with throughout his career and looks forward to investing in new talent through this new role.
Braun's retirement comes five years after his high-profile feud with Taylor Swift over the ownership of her master recordings. Swift accused Braun of bullying and announced she would re-record her albums to regain control of the masters. In 2022, Braun sold Swift's masters to the private equity firm Shamrock Capital Content Fund.
Despite his retirement, Braun remains a significant figure in the music industry. His legacy as a manager will be remembered for his ability to discover and nurture talent. As he steps into this new chapter of his life, Braun is excited about the opportunities that lie ahead.
