Sony has completed a month-long field test with the Associated Press to evaluate the performance of C2PA in-camera authenticity technology.
Sony plans to add C2PA authentication via a firmware update for the a9 III, a1, and a7S III next Spring.
This technology allows for the creation of a 'birth certificate' for images, validating their origin.
Sony has successfully completed a month-long field test with the Associated Press to evaluate the performance of its C2PA in-camera authenticity technology. This technology allows for the creation of a 'birth certificate' for images, validating their origin. The test included working with 'Photo Mechanic' maker Camera Bits to develop a workflow in which this signature was preserved and any changes tracked. Sony plans to add C2PA authentication via a firmware update for the a9 III, a1, and a7S III next Spring. This technology is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against falsified imagery.
The news of this technological advancement comes amidst a wide array of domestic and global news stories including politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. It is important to note that the information provided is based on the latest market data and is subject to a delay of at least 15 minutes. The news also includes a section about sponsored content commissioned by various business bureaus.
Sony has completed a month-long field test with the Associated Press to evaluate the performance of C2PA in-camera authenticity technology.
This technology allows for the creation of a 'birth certificate' for images, validating their origin.
The test included working with 'Photo Mechanic' maker Camera Bits to develop a workflow in which this signature was preserved and any changes tracked.
Sony plans to add C2PA authentication via a firmware update for the a9 III, a1, and a7S III next Spring.
This technology is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against falsified imagery.
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