Designed by former Apple designer Marc Newson, the AX Visio weighs a little over two pounds with a length of six inches. They are expandable and come with databases for mammals, dragonflies, butterflies as well.
The Swarovski Optik AX Visio is an AI-powered binocular that uses image recognition technology and data from the Merlin Bird ID database to help users identify over 9,000 birds and other wildlife.
A new pair of AI-powered binoculars, the Swarovski Optik AX Visio, has been unveiled at CES 2024. The binoculars use AI image recognition technology and data from the Merlin Bird ID database to help users easily identify over 9,000 birds and other wildlife at the click of a button. They rely on a built-in camera that allows the binoculars to identify still or moving images of birds, and users can immediately share the photos and videos they create by pairing the binoculars with a smartphone. The AX Visio are expandable, meaning users can slot in new custom databases that suit their interests.
The development of the AX Visio took approximately five years, involving around 390 hardware parts. They were designed by former Apple designer Marc Newson and weigh a little over two pounds with a length of six inches. The binoculars are intended for birdwatching but also come with databases to identify mammals, dragonflies, and butterflies.
When the writer and photographer Rick Bateman took the binoculars on a trip to Costa Rica, he was able to identify a host of common bird species ranging from tropical kingbirds to southern lapwings to scarlet macaws. The display interface of the AX Visio took some getting used to at first but once Bateman got the hang of it, he quickly and intuitively learned how to feed the system’s camera with the right image quality to make an ID.
The AI binoculars hit select retailers in February for anyone interested in trying them out. They come with a price tag of around $5,000.
, The new Swarovski Optik AX Visio binoculars are an impressive feat in expanding the activity of world viewing. Taking five years to develop, the new piece features Swarovski's precision 10x32 optic systems and 390 hardware parts.
The development of the AX Visio took approximately five years, involving around 390 'hardware parts'.
Accuracy
The AX Visio are the world's first AI-supported binoculars.
Swarovski Optik and Marc Newson have teamed up to create smart binoculars.
Deception
(30%)
The article is deceptive in several ways. Firstly, the author claims that Swarovski Optik and Marc Newson have teamed up to create smart binoculars for birdwatching enthusiasts. However, there is no evidence of any collaboration between these two entities.
The article states 'Swarovski Optik and Australian industrial designer Marc Newson have teamed up to create smart binoculars' but it does not provide any proof that they worked together.
Fallacies
(70%)
The article contains several fallacies. The author uses an appeal to authority when they mention Swarovski Optik's CEO stating that the AX Visio binoculars represent a deep understanding of their consumers' requirements in the birdwatching and outdoor target group. This statement is not supported by any evidence or data, making it an unreliable source of information.
Swarovski Optik’s CEO, Stefan Schwarz.
Bias
(85%)
The article contains examples of religious bias and monetary bias. The author uses language that depicts the Swarovski Optik AX Visio binoculars as a great way to celebrate Swarovski Optik's 75th anniversary year, which may be seen as an endorsement by the company. Additionally, the article mentions Marc Newson's reputation and expertise in industrial design, further emphasizing his role in creating these smart binoculars.
Another highlight of the binoculars is its built-in camera for photography and videography
Priced at €4,600 EUR (about $5,044 USD), the Swarovski Optik AX Visio binoculars are available now.
Taking five years to develop, the new piece features Swarovski'u2019s precision 10x32 optic systems (10x magnification and 32mm lens diameter) and 390 hardware parts.
The new Swarovski Optik AX Visio binoculars are a great way to celebrate Swarovski Optik's 75th anniversary year.
Site
Conflicts
Of
Interest (50%)
The author has a conflict of interest with Swarovski Optik as they are the company that produced the smart binoculars in question. The article also mentions Marc Newson's involvement in designing these binoculars.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of Swarovski Optik as they are mentioned in the article and have been previously associated with Marc Newson. The author also mentions their own app that allows sharing captured content to one's smartphone which could be seen as promoting their product.
The article mentions Swarovski Optik, a company that Brycen Saunders has previously worked with.
The AX Visio are the world's first AI-supported binoculars.
Swarovski Optik and Marc Newson have teamed up to create smart binoculars.
The new Swarovski Optic AX Visio binoculars feature an in-lens system that is available to identify more than 9,000 birds alongside other animals.
Accuracy
The development of the AX Visio took approximately five years.
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that Swarovski Optik Visio binoculars are the world's first AI-supported binoculars when they have been available for over nine years and other companies such as Zeiss have also released similar products with image recognition technology.
The article states that Swarovski Optik Visio is the world's first AI-supported binoculars, but it has been available for over nine years. This statement is false.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that Swarovski Optik is calling the product the world's first 'smart binoculars'. The author also uses a dichotomous depiction of bird watching as easy and virtually impossible. Additionally, there are examples of inflammatory rhetoric in phrases such as
Bias
(100%)
None Found At Time Of
Publication
Site
Conflicts
Of
Interest (50%)
The author has a financial interest in Swarovski Optik and Cornell Lab of Ornithology as they are both companies that produce or support bird identification technology.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest with Swarovski Optik and Cornell Lab of Ornithology as they are mentioned in the article.
, The binoculars can identify more than 9,000 types of birds and other wildlife.
They come with a price tag of around $5,000 and were designed by former Apple designer Marc Newson.
The AX Visio are expandable which means users can slot in new custom databases that suit their interests.
When the writer and photographer Rick Bateman took the binoculars on a trip to Costa Rica, he was able to identify a host of common bird species ranging from tropical kingbirds to southern lapwings to scarlet macaws.
The display interface of the AX Visio took some getting used to at first but once Bateman got the hang of it, he quickly and intuitively learned how to feed the system's camera with the right image quality to make an ID.
Another highlight of the binoculars is its built-in camera for photography and videography making the activity of wildlife watching all the more fun. For ease, the binoculars feature an app that allows sharing of captured content to one's smartphone.
Accuracy
The AX Visio are a pair of AI-powered bird-watching binoculars.
They come with price tag of around $5,000 and were designed by former Apple designer Marc Newson.
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The Australian optical instruments company, Swarovski unveiled a more than $5,000 pair of binoculars called the AX Visio at this year's Consumer Electronics Show in Las Vegas.
They rely on a built-in camera that allows the binoculars to identify still or moving images of birds, and you can immediately share the photos and videos you create by pairing the binoculars with a smartphone.
You can also use the arrow markers in the display of the binoculars to mark any interesting birds or wildlife you've found.
If birds't your thing, the binoculars also come with databases to identify mammals, dragonflies, and butterflies.
The AX Visio are designed to be expandable which means users can slot in new custom databases that suit their interests.
The AX Visio could also double as a way for someone to practice their bird and wildlife photography skills.
They are designed by Australian industrial designer Marc Newson who helped develop the Apple Watch with Apple's former design chief Johnny Ive, and have been in the making for around five years.
The AX Visio hit select retailers in February for anyone interested in trying them out.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(85%)
The article contains several fallacies. The author uses an appeal to authority by mentioning that the AX Visio were designed by former Apple designer Marc Newson and have been in development for five years. This implies that they are of high quality and reliable, but it is not clear if this claim has any basis or evidence to support it. Additionally, the article contains inflammatory rhetoric when describing how the AX Visio can turn amateur birdwatchers into seasoned pros. The author also uses a dichotomous depiction by stating that birds are one of many types of wildlife that can be identified with the binoculars, but does not provide any evidence or examples to support this claim.
The AX Visio were designed by former Apple designer Marc Newson
These binoculars can turn amateur birdwatchers into seasoned pros.
Bias
(85%)
The article is biased towards the product and its features. The author uses phrases such as 'turn even the most amateur birdwatchers into seasoned pros' and 'double as a way for someone to practice their bird and wildlife photography skills'. These statements suggest that the AX Visio are not just tools for identification but also tools for improvement, which is not entirely accurate.
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The AI binoculars hit select retailers in February for anyone interested in trying them out.
The binoculars can identify more than 9,000 types of birds and other wildlife. They come with a price tag of around $5,000
You can also use the arrow markers in the display of the binoculars to mark any interesting birds or wildlife you’ve found. So if you're on a bird-watching trek with someone else, you can give them the binoculars and the markers will guide your friend to the target.
Site
Conflicts
Of
Interest (50%)
The author of the article has a conflict of interest with Swarovski Optik as they are mentioned in multiple topics and have an AI image recognition technology product that is being showcased at CES 2024. The author also mentions their own experience using Swarovski AX Visio binoculars.
Swarovski Optik's Digiscoping adapter for smartphones.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of AI image recognition technology as they are reporting on Swarovski AX Visio at CES 2024 Consumer Electronics Show in Las Vegas.
Swarovski AX Visio is a new birding tool that combines an impressive number of features into one sleek product.
The AX Visio allows you to focus on the birds without having to switch between smartphone, camera, and binoculars.
, Swarovski has a stellar reputation for optical quality.
Accuracy
The AX Visio is a new birding tool that combines an impressive number of features into one sleek product.
Swarovski has a stellar reputation for optical quality.
, The AX Visio can shoot photos and videos, mark the location, and then give visual directions for another user to find the same bird. This feature is truly revolutionary according to Rick Bateman who tested it.
Deception
(30%)
The article is deceptive in several ways. Firstly, it claims that the AX Visio can identify all species of birds with its built-in AI technology. However, this is not entirely accurate as there are some bird species that cannot be identified by the Merlin Bird ID app which powers the binoculars.
The article states 'it immediately identifies a bird from its internal database of 9,000 species'. This implies that all birds can be identified. However, this is not entirely accurate as there are some bird species that cannot be identified by the Merlin Bird ID app which powers the binoculars.
The article states 'the AX Visio allows me to observe, identify and document birds in a whole new way'. This implies that it makes the process of identifying birds easier. However, this is not entirely accurate as experienced birders are already comfortable constantly switching between their binoculars and apps like Merlin Bird ID.
Fallacies
(85%)
The article contains several fallacies. The author uses an appeal to authority by stating that Swarovski has a stellar reputation for optics and then cites the fact that they have built-in artificial intelligence (AI) without providing any evidence of its effectiveness or reliability. Additionally, the author makes a false dilemma by suggesting that birders must constantly switch between their binoculars, camera with telephoto lens, and smartphone to identify species when in reality there are many other options available such as field guides or consulting experts. The article also contains inflammatory rhetoric by stating that the AX Visio is a revolutionary tool for birding without providing any evidence of its superiority over existing tools.
Swarovski has a stellar reputation
The AX Visio allows you to focus on the birds without having to switch between smartphone, camera and binoculars.
Bias
(85%)
The article is biased towards the product and its features. The author uses phrases such as 'stunning optics', 'impressive number of features' and 'multifunctional binoculars'. They also quote a bird writer who praises the product extensively.
Rick Bateman, a birding writer tapped by Swarovski to test the gear, called that last feature “truly revolutionary.”
The AX Visio from Swarovski allows you to do all of that with just the binoculars.
]The AX Visio from Swarovski, unveiled this week at the annual Consumer Electronics Show in Las Vegas, combines an impressive number of features into one sleek product. If you're looking for stellar optics from long distances, the AX Visio 10x32 binoculars should have that covered.
The minimum modern kit might include binoculars to find the animal, a camera with a telephoto lens to snap a photo, and a smartphone to identify the species. Experienced birders get comfortable constantly switching between their binoculars, and in recent years using apps like Merlin Bird ID to identify the species.
Site
Conflicts
Of
Interest (50%)
The author has a conflict of interest with Swarovski as they are the manufacturer of the product being reviewed. The article also mentions David Attenborough who is known for his work in birding and AI technology which could potentially influence the review.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of birding as they are an employee and writer for Swarovski. The article promotes their product, the AX Visio binoculars which uses AI to identify birds and mark locations.
The Marc Newson-designed Swarovski Optic AX Visio binoculars can identify over 9,000 species of birds and mammals.
These smart binos have a built-in GPS to help the onboard processor know the type of species you might be looking at based on your location.
The AX Visio smart binoculars take pictures and video with a 13MP and 1080p video camera that can be transferred wirelessly to the Swarovski Optik Outdoor app on your phone.
Accuracy
Swarovski has a stellar reputation for optical quality.
Deception
(30%)
The article is deceptive in several ways. Firstly, the title of the article suggests that these binoculars can identify birds and animals for you while hiking or roaming around CES. However, it's clear from the body of the article that there are no birds at CES (and not many around Las Vegas Strip) which means this claim is false. Secondly, the author claims that these binoculars can identify over 9,000 species of birds and mammals for you while twitching on a nearby avian. However, it's unclear if they are actually capable of identifying all those species or just some common ones. Lastly, the article mentions that these binoculars take pictures and video with a 13MP camera but doesn't mention anything about its resolution which is important for users to know.
The author claims that these binoculars can identify over 9,000 species of birds and mammals for you while twitching on a nearby avian. However, it's unclear if they are actually capable of identifying all those species or just some common ones.
The title of the article suggests that these binoculars can identify birds and animals while hiking or roaming around CES. However, it's clear from the body of the article that there are no birds at CES (and not many around Las Vegas Strip) which means this claim is false.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that the AI-powered bird feeders and smart binoculars are cool without providing any evidence or reasoning for this claim. The author also uses inflammatory rhetoric when describing the price of the product as not being an impulse buy, which is subjective and could be interpreted differently by different people.
The AI-powered bird feeders that can tell you who is visiting your backyard
These Marc Newson-designed Swarovski Optic AX Visio binoculars look and feel like standard high-end binos, but when I trained them on a nearby avian (actually, a cardboard cutout on the top of a wood pole), they told me its species.
Bias
(85%)
The article is biased towards the product being marketed. The author uses phrases such as 'cool' and 'awesome' to describe the technology of the binoculars without providing any objective analysis or comparison with other products in the market.
]
Most birds move fast, so five seconds felt a beat too long,
Site
Conflicts
Of
Interest (50%)
Jennifer Pattison Tuohy has a conflict of interest with Swarovski Optic AX Visio binoculars as she is reporting on the product and its features. She also mentions Marc Newson's involvement in the design of these binoculars, which could create a potential conflict if he has financial ties to Swarovski or other companies mentioned in the article.
Jennifer Pattison Tuohy writes about how AI-powered binoculars can identify birds and animals for you. She mentions Marc Newson's involvement in the design of these binoculars, which could create a potential conflict if he has financial ties to Swarovski or other companies mentioned in the article.
Jennifer Pattison Tuohy writes about Swarovski Optic AX Visio binoculars and their features. She mentions Marc Newson's involvement in the design of these binoculars, which could create a potential conflict if he has financial ties to Swarovski or other companies mentioned in the article.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest with the topic 'Swarovski Optic AX Visio' as they are reporting on a product designed by Marc Newson who is also an investor in Swarovski. The article does not disclose this potential conflict.
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