T-Mobile, the second largest mobile network operator in the United States, has announced that it will be increasing prices for some of its older plans starting from June 5th. The price hike will affect a portion of T-Mobile's customer base and those affected will receive notifications via text message. This is the first increase in nearly a decade and is due to rising inflation and costs.
According to multiple reports, including The Mobile Report, CNET, 9to5Mac, PhoneArena, Digital Trends, and others,
the price increases will apply to Simple Choice, ONE, and potentially older or other plans. Customers on the carrier's latest assortment of Go5G plans and those covered by Price Lock guarantee will not see their prices increase.
T-Mobile President of Consumer Group, Jon Freier, confirmed the price increases in a memo obtained by CNET. He stated that affected customers would receive notifications on Wednesday.
The Mobile Report also shared that store managers and higher-level employees are required to be in stores for eight hours per day until Friday to handle customer retention training.
This news comes after T-Mobile faced backlash earlier this year when it was reportedly planning to move customers on older plans to more expensive newer ones. However, the company later claimed that was just a small-scale test and had abandoned the idea.
T-Mobile made a commitment in 2017 known as the Un-Contract Promise. The company said that if it raised your prices and you chose to leave, it would pay your final month's recurring service charges. That commitment ended for anyone taking out a plan after April 28, 2022.
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