Tesla, the world's leading electric vehicle (EV) manufacturer, announced price cuts for its models in China, Europe, and the US over the weekend. The moves come as Tesla faces declining sales and increased competition from Chinese automakers.
According to multiple reports, Tesla reduced prices of its Model 3, S, X, and Y in China by $1,930 each. In Europe and the US, the company cut prices by $2,000 for the Model S, X and Y. The price of Tesla's Full Self-Driving (FSD) software was also reduced to $8,000 in the US.
Tesla's Chinese rivals Li Auto and BYD responded with their own price cuts. Li Auto introduced cuts of between $2,485 to $4,144 across all its models on Monday. BYD launched a cheaper version of its Yuan Plus car in March and sold it at $16,600.
Tesla's CEO Elon Musk acknowledged the need for price adjustments to match production with demand. He wrote on Twitter that 'Tesla prices must change frequently in order to match production with demand.'
The wave of price cuts comes at a tough time for Tesla, which laid off more than 10% of its staff globally last week. Musk told staff in an internal memo that the layoffs were necessary to keep Tesla 'lean innovative, and hungry for the next growth phase cycle.'
Tesla's performance in the latest quarter was also its worst quarterly performance since 2022, with deliveries dropping by 20.1% compared to the previous quarter.
Besides slowing sales, Tesla has to deal with increased competition from China. In January, Musk acknowledged the threat posed by Chinese automakers when he said that 'Chinese automakers are the most competitive car companies in the world.'