Tesla, the electric vehicle (EV) manufacturer led by Elon Musk, announced price cuts for several of its models in major markets including China, Germany, and many other countries in Europe, Middle East and Africa. The price reductions come after Tesla cut prices in the United States earlier this month.
In China, the starting price of the revamped Model 3 was reduced by 14,000 yuan ($1,930) to 231,900 yuan ($32,575). In Germany, Tesla trimmed the price of its Model 3 rear wheel drive to €40,990 ($43,671) from €42,990 ($46,885).
Tesla cut U.S. prices of its Model Y, Model X and Model S vehicles by $2,000 on Friday. On Saturday it slashed the price of its Full Self-Driving driver assistant software to $8,000 from $12,000 in the United States.
The EV maker has been grappling with falling sales and an intensifying price war for electric vehicles, especially against cheaper Chinese EVs. Tesla reported this month that its global vehicle deliveries in the first quarter fell for the first time in nearly four years.
Musk postponed a planned trip to India, where he was to have met Prime Minister Narendra Modi, citing obligations at Tesla. The trip was to have included the announcement of plans for Tesla to enter the South Asian market.
Tesla will lay off more than 10% of its global workforce as the automaker braces for its first annual drop in deliveries. The announcement came after Reuters reported that Tesla had scrapped its plan to develop its long-awaited affordable EV in favor of robotaxis.
The price cuts are an attempt by Tesla to remain competitive in the electric vehicle market, as high interest rates have sapped consumer appetite for big-ticket items and rivals roll out cheaper models. The swathe of price cuts comes after Tesla reported a decline in sales and faces increasing competition from Chinese EV manufacturers.
Tesla shares have fallen 40.8% so far this year.