Tesla, the world's most valuable automaker, announced price cuts for its Model Y, Model X, and Model S vehicles in the US by $2,000 each on April 20th. The changes come after disappointing first-quarter sales and swelling inventory.
The cheapest version of the Model Y is now priced at $42,990 for the rear-wheel drive base model. The Model Y Long Range starts at $47,990, while the Performance variant costs $51,490. The base Model S now costs $72,990 and the Plaid version starts at $87,990.
Tesla North America also announced that it would be ending its referral program benefits in all markets after April 30th. The referral program allows buyers to receive extra incentives through referrals from existing customers.
Affordability is a key aspect of Tesla's mission, and the price cuts are aimed at making their electric vehicles more accessible to a wider audience.
The first-quarter deliveries of Tesla missed market expectations, with the company reporting a decline in global vehicle deliveries for the first time in nearly four years. The EV maker also reported that it would be laying off more than 10% of its global workforce and two top executives left.
Tesla is set to report first-quarter earnings on April 23rd.