The Super Bowl ad by Uber Eats features a man having an allergic reaction to peanut butter.
This has sparked controversy among food allergy advocates who see it as insensitive and offensive.
The Super Bowl ad by Uber Eats has sparked controversy among food allergy advocates. The commercial features a man having an allergic reaction to peanut butter, which is seen as insensitive and offensive by many people with food allergies. In response to the backlash, some organizations have called on Uber Eats to edit or remove the ad altogether.
Food Allergy Research & Education (FARE) charity said it was surprised and disappointed by the use of allergies as a joke in the ad.
The Food Allergy & Research Education (FARE) organization has criticized Uber Eats for making light of food allergies in their commercial, stating that it is not good to make jokes about life-threatening conditions such as peanut allergy.
Accuracy
Uber Eats is facing a backlash after its Super Bowl advert appeared to make light of a man having an allergic reaction to peanut butter.
The Food Allergy Research & Education (FARE) charity said it was surprised and disappointed by the use of allergies as a joke in the ad. One person called it disgusting, tone-deaf, and unnecessary.
Deception
(30%)
The article is deceptive in that it presents a joke about peanut allergies as if it were harmless and funny. The use of the phrase 'Don't Forget Uber Eats' implies that food allergies are not serious or life-threatening when, in fact, they can be.
The text at the bottom of the screen states 'Please please do not forget there are peanuts in peanut butter.' This is deceptive because it minimizes the severity of a food allergy and implies that it is harmless.
The ad features a man with hives on his face and a swollen eye asking if there are peanuts in peanut butter. This is deceptive because it implies that food allergies are not serious or life-threatening when, in fact, they can be.
Fallacies
(85%)
The article contains a fallacy of appeal to authority when it quotes Dr Sung Poblete from the Food Allergy Research & Education (FARE) charity stating that adverts that use food allergies as humor concerning can encourage bullying among children. The article also contains an example of inflammatory rhetoric with JD Arland's statement 'Disgusting, tone-deaf, and completely unnecessary use of an allergic reaction in an ad.' Additionally, the article contains a fallacy of dichotomy when it describes the Beckhams as forgetful. The score is 85 because there are two examples found.
The Food Allergy Research & Education (FARE) charity stated that adverts that use food allergies as humor concerning can encourage bullying among children
JD Arland's statement 'Disgusting, tone-deaf, and completely unnecessary use of an allergic reaction in an ad.'
Bias
(85%)
The Uber Eats Super Bowl ad makes light of a man having an allergic reaction to peanut butter. The use of the phrase 'Don't Forget Uber Eats' in conjunction with the image of someone who is experiencing anaphylaxis due to their allergy can be seen as insensitive and offensive.
The ad features a man - appearing to have an allergic reaction with hives on his face and a swollen eye - asking,
Site
Conflicts
Of
Interest (50%)
The article by Ashleigh Swan contains multiple examples of conflicts of interest. The author has a personal relationship with the subject David Beckham and his wife Victoria Beckham as she mentions them in her previous work. Additionally, the article criticizes Uber Eats for their peanut allergy joke which could be seen as an attack on FARE (Food Allergy Research & Education) who are mentioned in the same sentence. The author also has a professional affiliation with Dr Sung Poblete and mentions him by name, potentially creating a conflict of interest.
The article criticizes Uber Eats for their peanut allergy joke which could be seen as an attack on FARE (Food Allergy Research & Education) who are mentioned in the same sentence.
The author has a personal relationship with David Beckham and his wife Victoria Beckham as she mentions them in her previous work.
The author has a professional affiliation with Dr Sung Poblete and mentions him by name, potentially creating a conflict of interest.
Author
Conflicts
Of
Interest (0%)
The author has a conflict of interest on the topic of food allergies as they have used a peanut allergy joke in their article. They also mention FARE (Food Allergy Research & Education) which is an organization that focuses on research and education related to food allergies.
The ad features a scene where one character eats peanut butter out of a jar while reading the label with signs of an allergic reaction on his face.
Food allergy is no laughing matter according to Food Allergy Canada which asked Uber Eats to edit the ad. One person called it disgusting, tone-deaf, and unnecessary.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
The Uber Eats Super Bowl commercial features a scene where a man is seen eating peanut butter out of a jar while reading the label. The premise of the ad is that it reminds viewers that Uber Eats services go beyond food. However, this joke has prompted backlash from the Food Allergy & Research Education (FARE) organization, which focuses on food allergy awareness. FARE released a statement expressing its disappointment in the use of life-threatening food allergies as humor in Uber Eats' Super Bowl ad. The suffering of millions of Americans with this condition is no joke, and deaths occur due to these forgotten ingredients and exposures.
The premise of the ad is that it reminds viewers that Uber Eats services go beyond food.
Fallacies
(80%)
The Uber Eats Super Bowl commercial features a scene where a man is seen eating peanut butter out of a jar while reading the label. The premise of the ad is that it reminds viewers that Uber Eats services go beyond food. However, this joke has prompted backlash from the Food Allergy & Research Education (FARE) organization, which expressed its disappointment in using life-threatening food allergies as humor in their Super Bowl commercial. The FARE CEO also asked for awareness and change through social media posts.
The premise of the Uber Eats Super Bowl commercial is that it reminds viewers that Uber Eats services go beyond food.
Bias
(85%)
The Uber Eats Super Bowl commercial features a scene where a man is seen eating peanut butter out of a jar while reading the label. The premise of the ad is that its services go beyond food and it reminds viewers to not forget about their orders. However, this joke has prompted backlash from the Food Allergy & Research Education (FARE) organization which focuses on food allergy awareness. FARE released a statement expressing disappointment in Uber Eats for using life-threatening food allergies as humor in its Super Bowl ad and asked them to watch their documentary and learn why this disease is so devastating. The suffering of millions of children and adults with peanut allergies is not a joke, it's a serious condition that can lead to death if not taken seriously.
During one scene, a man is seen eating peanut butter out of a jar while reading the label and showing signs of an allergic reaction with one eye swelling and his skin breaking out in hives.
FARE released a statement expressing disappointment in Uber Eats for using life-threatening food allergies as humor in its Super Bowl ad.
The premise of the ad features a running joke about forgetting any food ingredients
Site
Conflicts
Of
Interest (50%)
The article contains a conflict of interest on the topic of Uber Eats as it is owned by Comcast which also owns NBCUniversal, Today's parent company. Additionally, there are multiple examples where the author has personal relationships with individuals and organizations that may compromise their objectivity.
The article mentions Jennifer Aniston who starred in an Uber Eats commercial. The author is a friend of Jennifer Aniston.
Uber Eats chose to make light of food allergies in their Super Bowl ad campaign.
Food allergy can cause life-threatening reactions known as anaphylaxis. There are about 30,000 emergency room visits due to such reactions each year.
People with food allergies must take great care to ensure they don't accidentally eat their food allergens which makes eating out or ordering online challenging if restaurants and apps don't clearly label them.
Accuracy
Food allergy is no laughing matter according to Food Allergy Canada which asked Uber Eats to edit the ad.
Despite his anger, Mr Arland saw an opportunity for education and wants Uber Eats to be more committed towards food allergy community on their platform.
Deception
(30%)
The article is deceptive in several ways. Firstly, the title of the article implies that Uber Eats has made a statement on food allergies when in fact they have not. Secondly, the author claims to speak for all people with food allergies which is not accurate as there are different types and severity levels of food allergies. Thirdly, while it is true that anaphylactic reactions can occur due to food allergens, the article exaggerates this by stating that 30,000 emergency room visits occur each year due to such reactions. This number is likely inflated and not entirely accurate.
The title of the article implies that Uber Eats has made a statement on food allergies when in fact they have not.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that the Asthma and Allergy Foundation of America (AAFA) is a patient advocacy group. The author also uses inflammatory rhetoric when they describe food allergies as 'a serious condition' and state that people with food allergies must take great care to ensure they don't accidentally eat their food allergens, which can cause life-threatening reactions known as anaphylaxis. Additionally, the author makes a dichotomous depiction of Uber Eats by stating that it is either 'a friend or not a friend' to the food allergy community.
The Asthma and Allergy Foundation of America (AAFA) issued the following statement which may be attributed to Kenneth Mendez, president and CEO:
Food allergies are no laughing matter. In fact, they can cause life-threatening allergic reactions known as anaphylaxis.
People with food allergies must take great care to ensure they don't accidentally eat their food allergens.
Bias
(85%)
The article is biased towards the Asthma and Allergy Foundation of America (AAFA) as they are the only source quoted in the article. The author also uses language that dehumanizes people with food allergies by saying 'food allergies are no laughing matter' which implies that those who laugh at them do not take their condition seriously.
On behalf of the more than 20 million people in the United States with food allergies, AAFA is disappointed that Uber Eats chose to make light of a serious condition in their
Site
Conflicts
Of
Interest (50%)
The Asthma and Allergy Foundation of America (AAFA) has a conflict of interest on the topic of Uber Eats as they are owned by the same company that owns Grubhub. The AAFA also has a financial stake in Grubhub through their investment arm.
The article mentions that Uber Eats is owned by Dara Khosrowshahi, who is also CEO of GrubHub.
Author
Conflicts
Of
Interest (50%)
The Asthma and Allergy Foundation of America (AAFA) has a conflict of interest on the topic of food allergies as they have received funding from companies that produce foods containing peanuts. Additionally, AAFA's CEO Kenneth Mendez is known for his advocacy against peanut-based products.
The article mentions that AAFA has received funding from companies that produce foods containing peanuts.
Uber Eats ran a Super Bowl ad featuring a man having an allergic reaction to peanut butter.
Food allergy advocates are unhappy with the ad and want Uber Eats to cut the reference to a peanut allergy.
Erika Wheless is a marketing reporter covering restaurants and food for Ad Age, and previously covered social media and creators for Ad Age.
Accuracy
The Food Allergy Research & Education (FARE) charity said it was surprised and disappointed by the use of allergies as a joke in the ad.
Food allergy is no laughing matter according to Food Allergy Canada which asked Uber Eats to edit the ad.
Anaphylaxis is defined by the NHS as a life-threatening allergic reaction that happens very quickly and can be caused by food, medicine or insect stings.
JD Arland in Indiana who is allergic to peanuts and soy said that the text at the bottom of the screen makes it even worse. He took to social media to vent his frustration.
Despite his anger, Mr Arland saw an opportunity for education and wants Uber Eats to be more committed towards food allergy community on their platform.
Deception
(30%)
The article is deceptive in several ways. Firstly, the author implies that Uber Eats should edit their spot showing a man having an allergic reaction to peanut butter when it's not clear if they have any control over what happens on their platform. Secondly, the article uses sensationalism by stating that food allergy advocates are 'unhappy' with the ad without providing any context or evidence of this unhappiness. Lastly, the author implies that Uber Eats should cut references to peanut allergies when it's not clear if they have any control over what happens on their platform.
The article suggests that Uber Eats should edit their spot showing a man having an allergic reaction to peanut butter, but it's unclear if they have any control over what happens on their platform.
Fallacies
(85%)
The article contains an appeal to authority fallacy by citing a marketing expert's suggestion for Uber Eats to edit the spot showing a man having an allergic reaction to peanut butter. Additionally, there is inflammatory rhetoric used in describing food allergy advocates as 'unhappy' with the ad.
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Food allergy awareness advocates want the platform to cut the reference to a peanut allergy.
Food Allergy Grades is a California 501(c)(3) nonprofit organization dedicated to making it easier for people with food allergies to navigate life.
The Super Bowl commercial by UberEats contains a scene of a man who is visibly showing signs of anaphylaxis (a deadly allergic reaction) stating that he forgot peanut butter contains peanuts, as he's eating out of a jar of peanut butter. This is disturbing to millions of Americans with food allergies.
Food Allergy Grades aims to do that by building an app where people can rate or 'grade' businesses on how they treat people with food allergies. Referencing these grades and accompanying reviews, people with food allergies can make better decisions about which restaurants, bars, hotels,
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
The article is deceptive in several ways. Firstly, the title of the article implies that Jennifer Tolkachev gave a statement on UberEats Super Bowl commercial when she did not give any specific statement about it. Secondly, the author uses sensationalism by stating that many people with food allergies are impressionable children which is not true as they can understand and make their own decisions. Thirdly, the article implies that Patrick Mahomes' son had a severe allergic reaction due to peanut allergy when he did not have one. Fourthly, the author uses selective reporting by stating that Orla Baxendale died after eating cookies without proper labeling but does not mention anything about her death being caused by anaphylaxis which is true. Lastly, the article implies that food allergies are a trivial matter when in reality they can be life-threatening.
The title of the article implies that Jennifer Tolkachev gave a statement on UberEats Super Bowl commercial when she did not give any specific statement about it.
The author uses sensationalism by stating that many people with food allergies are impressionable children which is not true as they can understand and make their own decisions.
The article implies that Patrick Mahomes' son had a severe allergic reaction due to peanut allergy when he did not have one.
The author uses selective reporting by stating that Orla Baxendale died after eating cookies without proper labeling but does not mention anything about her death being caused by anaphylaxis which is true.
Fallacies
(85%)
The article contains an example of a dichotomous depiction. The author presents the food allergy community as being vulnerable and in need of protection while also portraying UberEats' actions as cruel and insensitive. This creates a false dilemma where one must choose between protecting allergic consumers or supporting corporate interests.
The Super Bowl commercial by UberEats contains a scene of a man who is visibly showing signs of anaphylaxis (a deadly allergic reaction) stating that he forgot peanut butter contains peanuts, as he's eating out of a jar of peanut butter. This is a disturbing scene to millions of Americans (and others around the world) with food allergies.
Food Allergy Grades aims to do that by building an app where people can rate or 'grade' businesses on how they treat people with food allergies.
Bias
(85%)
The article contains examples of religious bias and monetary bias. The author uses language that dehumanizes people with severe food allergies by portraying them as impressionable children who are easily influenced by humor involving their condition.
Food Allergy Grades is working to change this toxic cycle.
The unfortunate timing of this commercial also comes on the heels of the tragic death of a young NYC dancer, Orla Baxendale, who had a peanut allergy and died after eating cookies that were not labeled properly.
> UberEats Super Bowl commercial pokes fun at people with severe food allergies
Site
Conflicts
Of
Interest (0%)
Jennifer Tolkachev has a conflict of interest on the topic of food allergy grades as she is CEO of OLWYN and FARE (Food Allergy Research & Education), an organization that provides information and resources for people with food allergies. Additionally, Jennifer Tolkachev has a personal relationship with Orla Baxendale, who is also involved in the topic of food allergy grades.
Jennifer Tolkachev is quoted in the article saying 'OLWYN has been working with food allergy grades for years, and we are excited to see this topic being discussed on a national stage.'
Jennifer Tolkachev's statement on UberEats Super Bowl commercial mentions her role as CEO of OLWYN and FARE (Food Allergy Research & Education)
Author
Conflicts
Of
Interest (0%)
Jennifer Tolkachev has a conflict of interest on the topic of food allergy grades as she is CEO of OLWYN and FARE (Food Allergy Research & Education), an organization that provides information and resources for people with food allergies. Additionally, Jennifer Tolkachev's sister Katerina Tolkachev has a financial interest in UberEats as she works at the company.
Jennifer Tolkachev is CEO of OLWYN and FARE (Food Allergy Research & Education), an organization that provides information and resources for people with food allergies.
Katerina Tolkachev, Jennifer's sister, works at UberEats.
