Warner Bros. Discovery Falls Short of Sales and Earnings Expectations in Q1 2024: Lower TV Ad Sales, Movie Studio Struggles, and NBA Media Rights Negotiations

New York City, New York, USA United States of America
Lower TV ad sales, poor performance at movie studios, and a lackluster quarter for the games division contributed to the decline in revenue.
The company generated $86 million in profit from streaming subscribers, adding 2 million new subscribers during the quarter.
Warner Bros. Discovery is currently negotiating NBA media rights with optimism but no further details were provided.
Warner Bros. Discovery reported lower-than-expected sales and earnings for Q1 2024 with revenue down 7% and adjusted EBITDA falling 20%.
Warner Bros. Discovery Falls Short of Sales and Earnings Expectations in Q1 2024: Lower TV Ad Sales, Movie Studio Struggles, and NBA Media Rights Negotiations

Warner Bros. Discovery Inc., the parent company of CNN, TNT, and other media properties, reported lower-than-expected sales and earnings for the first quarter of 2024. The entertainment giant faced challenges in both its movie studios and TV divisions.

According to reports, Warner Bros. Discovery generated sales of $9.96 billion in Q1 2024, missing the average analyst expectation of $10.3 billion by a significant margin.

The company's revenue decreased by 7% compared to the previous year, with adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) falling 20% to $2.1 billion from the prior-year quarter.

Warner Bros. Discovery added 2 million direct-to-consumer streaming subscribers during the quarter, bringing its total to 99.6 million and earning an adjusted profit of $86 million.

Despite this growth in streaming, the company's overall revenue of $9.958 billion was down from the year before and fell short of Wall Street expectations.

The decline in sales can be attributed to lower TV ad sales, poor performance at movie studios, and a lackluster quarter for its games division compared to the previous year when Hogwarts Legacy sold over 12 million units and reached $850 million in global sales within the first two weeks.

Warner Bros. Discovery is currently in negotiations with the NBA for media rights, hoping to secure a deal that makes sense for both parties after reports suggested they were at risk of losing these rights to competitor NBCUniversal.

The company's CEO, David Zaslav, expressed optimism about the potential agreement but did not provide further details on the current state of negotiations.

Despite these challenges, Warner Bros. Discovery remains committed to its strategy of focusing on streaming and content production. The company recently announced a new streaming bundle with Disney+ and Hulu.



Confidence

85%

Doubts
  • It's unclear how much of the revenue decline can be attributed to each factor mentioned in the article.
  • The article mentions a lackluster quarter for the games division but does not provide specific numbers.

Sources

78%

  • Unique Points
    • Warner Bros. Discovery is hopeful for a deal with the NBA after a report said the company is at risk of losing media rights for the league to competitor NBCUniversal.
    • The company reported first quarter earnings that missed expectations on both the top and bottom lines, with free cash flow jumping amid aggressive cost cutting.
  • Accuracy
    • Warner Bros. Discovery reported first-quarter results with a net loss of 40 cents per share and revenue of $9.96 billion, missing analyst expectations.
    • The company faced a net loss per share of 40 cents, which also fell short of expectations.
    • Sales decreased by 7% compared to the previous year.
  • Deception (30%)
    The article contains selective reporting as it only mentions the underperformance of 'Suicide Squad: Kill the Justice League' in the studios business segment and does not mention other factors contributing to the decline. It also uses emotional manipulation by stating that WBD has grappled with an unfavorable ad environment and network advertising revenue tumbled, implying a sense of struggle or hardship for the company.
    • It also uses emotional manipulation by stating that WBD has grappled with an unfavorable ad environment and network advertising revenue tumbled, implying a sense of struggle or hardship for the company.
    • The studios business also struggled, despite high-profile movies like ‘Dune 2’. The segment was dragged down by games with ‘Suicide Squad: Kill the Justice League’ underperforming, especially compared to last year’s ‘Hogwarts Legacy’ release.
  • Fallacies (85%)
    The author uses hopeful language when reporting on ongoing negotiations with the NBA, which could be seen as an appeal to emotion. She also reports on the company's financial performance using language that may be interpreted as positive spin (e.g., 'bright spot', 'strong start'). These are potential appeals to emotion and rhetoric fallacies.
    • We're hopeful that we'll be able to reach an agreement that makes sense for both sides.
    • With our strong start in Q1, I expect us to remain profitable in the DTC segment during 2024, despite the heavy launch investments.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

94%

  • Unique Points
    • Warner Bros. Discovery reported first-quarter results with a net loss of 40 cents per share and revenue of $9.96 billion, missing analyst expectations.
    • Warner Bros. Discovery added 2 million direct-to-consumer streaming subscribers during the quarter, bringing its total to 99.6 million and earning an adjusted $86 million.
  • Accuracy
    • Warner Bros. Discovery is hopeful to reach an agreement with the NBA for media rights negotiations, which currently includes the right to match any other offers before a decision is made.
    • The company reported first quarter earnings that missed expectations on both the top and bottom lines, with free cash flow jumping amid aggressive cost cutting.
    • Warner Bros. Discovery's linear TV business continued to decline, with network advertising revenue tumbling by 11% in Q1 from the year-earlier period.
    • The studios business struggled despite high-profile movies like 'Dune 2', with underperforming games like 'Suicide Squad: Kill the Justice League.'
    • Free cash flow served as a bright spot in the quarter with the metric soaring to $390 million, beating Bloomberg consensus expectations of $239 million.
    • The company's direct-to-consumer (DTC) streaming business added 2 million Max subscribers in the quarter, ahead of Bloomberg consensus expectations of 1.25 million.
    • Streaming advertising revenue jumped to $175 million, beating Bloomberg estimates of $157 million and up 70% from the $103 million the company reported in the year-ago period.
    • The DTC division was also profitable in the quarter at $86 million, a $36 million year-over-year improvement.
    • Warner Bros. Discovery's direct-to-consumer streaming unit turned a profit for full-year 2023, posting $103 million in EBITDA compared with a loss of about $2.1 billion in full-year 2022.
    • The company expects to remain profitable in the DTC segment during 2024, despite heavy launch investments.
    • Warner Bros. Discovery and Disney are offering a bundle of the Disney+, Hulu, and Max streaming services in the US starting this summer.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (95%)
    The article contains some instances of inflammatory rhetoric and an appeal to authority, but no formal or blatant logical fallacies were found. The author uses phrases like 'bleeds subscribers' and 'continues to bleed subscribers' when discussing TV networks, which is an emotional appeal that may sway readers without providing any concrete evidence or reasoning. Additionally, the author quotes CEO David Zaslav stating 'I've been a big proponent of bundling,' which is an appeal to authority as it implies that the CEO's opinion on bundling holds weight and should be accepted without question. However, these instances do not significantly impact the overall quality of the article and do not detract from its informational value.
    • ]The bundle continues to bleed subscribers.[/
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

90%

  • Unique Points
    • A year ago, Warner Bros. Discovery was making significant revenue from the sales of Hogwarts Legacy, which sold over 12 million units and reached $850 million in global sales within the first two weeks.
  • Accuracy
    • In Q1, Warner Bros. Discovery experienced a decline in revenue from the previous year, generating $9.958 billion as opposed to over $10 billion that was expected by Wall Street.
    • Warner Bros. Discovery saw an increase in streaming subscribers, adding 2 million to reach 99.6 million, and experienced a profit rise of $86 million from $50 million the previous year.
    • Streaming revenue showed a 70% jump in ad sales for Warner Bros. Discovery.
    • The company announced it would buy up to $1.75 billion of debt.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (75%)
    The article contains an appeal to authority when quoting CEO David Zaslav's statements about the company's performance and future plans. Additionally, there is a dichotomous depiction of the company's performance in terms of streaming success versus declining advertising revenue and distribution revenue.
    • CEO David Zaslav said then that games were key to the merged company’s strategy.
    • WBD ended March with $3.4 billion of cash on hand and still heavy $43.2 billion of gross debt.
    • We are pleased with our progress in the first quarter as evidenced by strong results in important KPIs.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

95%

  • Unique Points
    • Warner Bros. Discovery Inc. reported sales of $9.96 billion in Q1, missing the average analyst expectation of $10.3 billion.
    • Sales decreased by 7% compared to the previous year.
  • Accuracy
    • Adjusted earnings before interest, taxes, depreciation and amortization were $2.1 billion, falling short of the expected $2.18 billion and decreasing by 20% from last year.
    • The company faced lower TV ad sales in Q1.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication