WhatsApp Reaches 100 Million Monthly Active Users in the US: Bridging the Gap Between Blue and Green Bubbles

United States of America
Click-to-message ads that send users from their Facebook or Instagram feeds to a direct message conversation with a business are already a multibillion-dollar business.
Meta Platforms acquired WhatsApp in 2014 for $19 billion.
More than 50% of WhatsApp's users in the US have iPhones.
Total number of messages sent by US users is growing double digits compared to the previous year.
WhatsApp historically focused on countries like India, Brazil, and Indonesia but has recently been promoting its presence in the US market.
WhatsApp reached over 100 million monthly active users in the US as of July 2024.
WhatsApp Reaches 100 Million Monthly Active Users in the US: Bridging the Gap Between Blue and Green Bubbles

Meta Platforms Inc.'s WhatsApp has reached a significant milestone in the US market, with over 100 million monthly active users as of July 2024. This growth is a testament to WhatsApp's popularity and its ability to bridge the gap between 'blue and green bubble' users on different platforms. The app, which was acquired by Meta in 2014 for $19 billion, has historically focused on countries like India, Brazil, and Indonesia but has recently been promoting its presence in the US market.

WhatsApp's growth in the US is important for Meta as it builds out its business. The US market is typically the most lucrative for advertising, and click-to-message ads that send users from their Facebook or Instagram feeds to a direct message conversation with a business are already a multibillion-dollar business.

The total number of messages sent by US users is also growing double digits compared to the previous year. Meta CEO Mark Zuckerberg announced the new milestone on his WhatsApp channel, stating that more than 50% of WhatsApp's users in the US have iPhones.

WhatsApp's growth in the US comes as Apple's iMessage continues to dominate the messaging market. However, Meta is promoting WhatsApp as a bridge between 'blue and green bubble' users, allowing them to communicate seamlessly regardless of their device or platform.

Improving WhatsApp's presence in the US market would help Meta build out its business, which has been slower to materialize than expected. The company is also promoting WhatsApp as a more secure and private messaging alternative compared to iMessage, which could attract users concerned about data privacy.

It is important to note that while this growth is significant, it should be considered in the context of the overall market size and competition. Other messaging platforms like Apple's iMessage and Google Messages continue to dominate the market, making WhatsApp's growth a notable but not yet dominant presence.


Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image

Confidence

96%

Doubts
  • Are there any specific demographics or trends among these new US users?
  • Is there any data on how many of these users are new versus existing?

Sources

82%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

WhatsApp Confirms Biggest iPhone Update Of 2024—Watch Out iMessage

Forbes Magazine Zak Doffman Friday, 26 July 2024 00:00
  • Unique Points
    • , WhatsApp promotes its end-to-end security above all else, and iMessage got there first but WhatsApp got there better, cross-platform.
    • , For the first time in years, we have seen a slight wobble in the sanctity of WhatsApp’s security optics.
    • , WhatsApp is pushing its cross-platform security as a preemptive strike against RCS.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (30%)
    The author uses emotional manipulation by describing Mark Zuckerberg's supposed 'smug grin' and the idea of 'revenge' against Apple. He also uses sensationalism with phrases like 'biggest iPhone update of 2024', 'assault on Apple's US iPhone fortress', and 'sting in its tail'. The author selectively reports information by focusing only on WhatsApp's campaign to promote its cross-platform security as a response to RCS, while ignoring any potential counterarguments or criticisms of WhatsApp. He also makes editorializing statements such as 'this news is hugely significant' and 'WhatsApp got there better'.
    • ForbesGoogle Confirms Bad News For 3 Billion Chrome Users-You Will Still Be Tracked
    • Some karma maybe for Apple, taking this hit on security just after it issued it own headline attack on Chrome for not securing users as well it at could.
    • This is what users need... Not doing so plays into WhatsApp’s hands and leaves the status quo broadly in place.
  • Fallacies (90%)
    The author makes an appeal to authority by quoting WhatsApp's statement about having 100 million users in the US and their focus on cross-platform security. He also uses inflammatory rhetoric by describing Apple's market dominance as a 'fortress' and suggesting that Mark Zuckerberg has a 'smug grin'. However, no formal or dichotomous fallacies were found.
    • ]Revenge is sweet, whether served cold or otherwise. And you can just imagine the smug grin on Mark Zuckerberg’s face as he hit send on his latest assault on Apple’s seemingly impenetrable US iPhone fortress.[
    • As I’ve said before, the US is iMessage’s last standout against WhatsApp. This is the prize market that would really cement the global number one slot for Meta’s mega-messenger.
    • WhatsApp promotes its end-to-end security above all else, its privacy-first credentials define its mission.
  • Bias (95%)
    The author expresses a clear bias towards WhatsApp and against iMessage, implying that WhatsApp is superior due to its cross-platform security. The author also implies that Apple's US market dominance in the WhatsApp user base is significant and a priority for Mark Zuckerberg to break. The author uses language such as 'assault', 'prize market', and 'sting in its tail' to depict Apple negatively.
    • ForbesGoogle Confirms Bad News For 3 Billion Chrome Users-You Will Still Be TrackedBy Zak Doffman
      • The US is iMessage’s last standout against WhatsApp. This is the prize market that would really cement the global number one slot for Meta’s mega-messenger.
        • This is what users need—there’s little point in replacing SMS and not widening the same security enjoyed by both Google and Apple users within their walled gardens. Not doing so plays into WhatsApp’s hands and leaves the status quo broadly in place.
          • WhatsApp promotes its end-to-end security above all else, its privacy-first credentials define its mission. And while iMessage got there first, WhatsApp got there better, cross-platform.
          • Site Conflicts Of Interest (100%)
            None Found At Time Of Publication
          • Author Conflicts Of Interest (100%)
            None Found At Time Of Publication

          97%

          The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
          (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

          A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

          WhatsApp cracks 100 million as the U.S. discovers the 'blue and green bubble' unifier

          Fortune Media Inc. Alicia Clanton,Bloomberg Thursday, 25 July 2024 00:00
          • Unique Points
            • Meta Platforms Inc.'s WhatsApp has reached 100 million monthly active users in the US.
            • WhatsApp has amassed billions of users worldwide and is popular in countries like Brazil and India.
            • Meta acquired WhatsApp in 2014 for $19 billion.
            • Meta is promoting WhatsApp as a bridge between ‘blue and green bubble’ users in the US.
            • Improving WhatsApp’s presence in the US market would help Meta build out its business, which has been slower to materialize than expected.
            • Total number of messages sent by US users is growing double digits compared to a year earlier.
          • Accuracy
            • WhatsApp is promoting WhatsApp as a bridge between ‘blue and green bubble’ users in the US.
          • Deception (100%)
            None Found At Time Of Publication
          • Fallacies (95%)
            The article contains an appeal to authority when it mentions the projected sales increase and the number of users being a multibillion-dollar business. The author is quoting Meta's statement without providing any context or evidence that these statements are true.
            • ]Meta says click-to-message ads that send a user from their Facebook or Instagram feeds to a direct message conversation with a business are already a multibillion-dollar business.[
            • Analysts' projecting a 20% sales increase.
          • Bias (100%)
            None Found At Time Of Publication
          • Site Conflicts Of Interest (100%)
            None Found At Time Of Publication
          • Author Conflicts Of Interest (100%)
            None Found At Time Of Publication

          93%

          The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
          (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

          A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

          WhatsApp now has 100 million monthly users in the US

          The Verge Sheena Vasani Thursday, 25 July 2024 18:00
          • Unique Points
            • WhatsApp has 100 million monthly active users in the US as of July 25th
            • Meta purchased WhatsApp for $16 billion in 2014
            • WhatsApp has over 2 billion users in over 180 countries
          • Accuracy
            • WhatsApp has 100 million monthly active users in the US.
            • Apple's iMessage is still more popular than WhatsApp in the US.
            • Meta acquired WhatsApp for $16 billion in 2014.
          • Deception (100%)
            None Found At Time Of Publication
          • Fallacies (85%)
            The article contains a few informal fallacies and appeals to authority. It mentions the growth of WhatsApp in the US but does not present any counterarguments or opposing viewpoints, which could give a one-sided impression. Additionally, it cites Meta CEO Mark Zuckerberg's statement as an authoritative source without questioning its validity. However, no formal logical fallacies are detected.
            • . . . WhatsApp has 100 million monthly active users in the US as of July 25th.
            • WhatsApp spokesperson Ashley O'Reilly wrote in a press release.
            • Since purchasing WhatsApp for $16 billion in 2014, Meta has put a lot of effort into making the app as popular in the US as it is internationally.
          • Bias (100%)
            None Found At Time Of Publication
          • Site Conflicts Of Interest (100%)
            None Found At Time Of Publication
          • Author Conflicts Of Interest (100%)
            None Found At Time Of Publication

          97%

          The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
          (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

          A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

          Mark Zuckerberg says WhatsApp has 100M monthly active users in the US

          TechCrunch Ivan Mehta Thursday, 25 July 2024 18:00
          • Unique Points
            • Meta CEO Mark Zuckerberg announced that WhatsApp has over 100 million monthly active users in the US.
            • WhatsApp has historically focused on countries like India, Brazil and Indonesia, where it has larger user bases.
          • Accuracy
            • WhatsApp has revealed that more than 50% of its users have iPhones, due to iOS’s majority market share in the country.
          • Deception (100%)
            None Found At Time Of Publication
          • Fallacies (100%)
            None Found At Time Of Publication
          • Bias (100%)
            None Found At Time Of Publication
          • Site Conflicts Of Interest (100%)
            None Found At Time Of Publication
          • Author Conflicts Of Interest (100%)
            None Found At Time Of Publication

          96%

          The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
          (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

          A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

          WhatsApp Reaches 100M US Users

          Social Media Today Andrew Hutchinson Friday, 26 July 2024 23:50
          • Unique Points
            • People want private and secure messaging that works well for everyone on WhatsApp.
            • Fewer people are posting updates to their social media profiles and instead opting for intimate messaging chats with friends.
            • Rising concern around data privacy has seen a steady stream of users downloading WhatsApp.
          • Accuracy
            • WhatsApp is the solution to the cross-platform divide in America.
          • Deception (100%)
            None Found At Time Of Publication
          • Fallacies (100%)
            None Found At Time Of Publication
          • Bias (100%)
            None Found At Time Of Publication
          • Site Conflicts Of Interest (100%)
            None Found At Time Of Publication
          • Author Conflicts Of Interest (100%)
            None Found At Time Of Publication