YouTube Premium, the subscription-based version of the popular video-sharing platform, is introducing a series of new features and enhancements for its subscribers. The updates are aimed at improving user experience and include advancements in video quality, AI tools, and cross-device functionality.
One of the key enhancements is the rollout of an 'enhanced' 1080p playback feature to all devices, including Android, the web, and smart TVs. This feature, which was previously only available on iOS, offers improved bitrate for more information per pixel, resulting in sharper image and better quality. The 'continue watching' feature is also being extended to tablets and smart TVs, allowing users to resume videos across devices seamlessly.
In addition to the improved video quality, YouTube Premium is also introducing AI-based features. These include a conversational AI tool that can answer questions and suggest related content without interrupting playback. Another AI tool organizes large comment sections of long-form videos into digestible themes, making it easier for users to engage with the content.
Premium subscribers will also have early access to experimental features and promotional offers from partners. These perks include three-month trials to Discord Nitro, Walmart+, and Game Pass for PCs, a four-month subscription to the Calm meditation and sleep app, and an in-game loot bundle for Genshin Impact.
These enhancements come amid an international price increase for YouTube Premium. However, the exact details of the price increase have not been specified.