Emily Brown

Emily Brown is UNILAD Editorial Lead at LADbible Group. She first began delivering news when she was just 11 years old - with a paper route - before graduating with a BA Hons in English Language in the Media from Lancaster University. Emily joined UNILAD in 2018 to cover breaking news, trending stories and longer form features. She went on to become Community Desk Lead, commissioning and writing human interest stories from across the globe, before moving to the role of Editorial Lead.

Biography:  https://www.unilad.com/author/emily-brown

61%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

50%

Examples:

  • The article does not provide any sources or evidence for the claims made about Johnson's daily routine and anti-aging treatments.
  • The article relies on anecdotal information from a single person who follows Johnson's routine rather than scientific studies or expert opinions.
  • The article uses sensationalist language to attract readers such as 'lost continent' and 'sank beneath the ocean'.

Conflicts of Interest

100%

Examples:

  • Johnson is the founder of Omaze, a crowdfunding platform that donates 10% of its profits to charity. The article does not disclose this fact or how it may influence Johnson's motivations for pursuing longevity.
  • The article has a clear conflict of interest as it promotes Johnson's daily routine and anti-aging treatments without providing any critical analysis or balanced information.

Contradictions

100%

Examples:

  • Johnson claims to follow a vegan diet but also takes supplements that may not be suitable for vegetarians.
  • Johnson claims to take 104 pills every day but recommends three supplements instead which are Reserveratol, Nmn Powder and N-Acetyl-L-Cysteine. This is a lie by omission as the author does not disclose what other supplements Johnson uses.
  • The article states that Johnson exercises for at least an hour every day but only provides recommendations based on their own experience with biohacking. The reader cannot determine if these are effective or safe methods without further research.

Deceptions

30%

Examples:

  • The article does not provide any sources or evidence for the claims made about Johnson's daily routine and anti-aging treatments.
  • The article relies on anecdotal information from a single person who follows Johnson's routine rather than scientific studies or expert opinions.
  • The article uses clickbait headlines and vague language to mislead readers about the content of the article.

Recent Articles

Lost Continent 'Argoland' Discovered Submerged in Indian Ocean

Broke On: Wednesday, 25 October 2023 A lost continent named Argoland has been discovered under the Indian Ocean. Argoland was once part of the supercontinent Gondwana and is believed to have been missing for approximately 155 million years. The discovery was made by a team of international scientists using advanced seismic technology.