Sarah Butler

Jens Grede was born on July 12th, 1970. He grew up in Stockholm and studied at the University of Gothenburg before moving to London where he worked for a number of high-profile magazines including GQ Style and Vogue. In 2003, Jens co-founded Saturday Group (now Wednesday Agency) with his partner Emma Grede.

Biography:  https://www.theguardian.com/business/2023/aug/22/jens-and-emma-grede-meet-the-business-brains-behind-kim-kardashians-skims

66%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

75%

Examples:

  • The author uses language that dehumanizes the private equity company Aurelius by describing it as a 'German' company rather than just a business entity. This is an example of religious bias and could be seen as implying that German companies are inherently evil or unethical, which is not true.
  • The author uses language that demonizes the private equity industry in general when they describe Aurelius as having 'bought' The Body Shop for ਲm rather than simply acquiring it through a merger or takeover. This is an example of ideological bias and could be seen as implying that all private equity companies are inherently evil or exploitative, which is not true.
  • The author uses language that implies that The Body Shop's collapse into administration was solely due to Aurelius' ownership rather than other factors such as dismal trading over Christmas and new year. This is an example of monetary bias and could be seen as implying that money alone determines success or failure in business, which is not true.

Conflicts of Interest

50%

Examples:

  • The article does not provide any information on conflicts of interest.
  • There is no evidence in the provided articles to suggest that there are any conflicts of interest.

Contradictions

85%

Examples:

  • The article states that The Body Shop has collapsed into administration without providing any information on the cause of this collapse.
  • The author uses language that implies that Aurelius's ownership was solely responsible for The Body Shop's collapse into administration.

Deceptions

80%

Examples:

  • The author uses language that implies that The Body Shop's collapse into administration was solely due to Aurelius' ownership rather than other factors such as dismal trading over Christmas and new year. This is an example of monetary bias and could be seen as implying that money alone determines success or failure in business, which is not true.

Recent Articles

The Body Shop Enters Administration, Up to 200 Jobs at Risk as Private Equity Firm Acquires UK Arm of Business

The Body Shop Enters Administration, Up to 200 Jobs at Risk as Private Equity Firm Acquires UK Arm of Business

Broke On: Tuesday, 13 February 2024 The Body Shop, founded in 1976 by Dame Anita Roddick and her husband Gordon, has entered administration. The UK arm of the business was acquired by private equity firm Aurelius Investment just weeks ago. This move puts up to 200 jobs at risk as well as potentially closing stores across the country.