Matt Serwe

During high-impact weather, an app on your phone won't cut it. I want to give people trusted, local weather information when they need it the most. Matt joined the 5 Eyewitness News weather team in October 2021. Matt started his meteorology career a few hours east of The Cities in Rhinelander, Wisconsin. He is no stranger to the weather patterns of the Great Lakes! From there, his next job was at KETV in Omaha, Nebraska, where he was the morning meteorologist for nine years. Since everyone asks, his alarm went off at 1:40 AM for nearly a decade! He was part of a forecasting team the covered the twin EF-4 tornadoes in Pilger, Nebraska, and the catastrophic spring floods of 2019. Matt is a graduate of the University of Wisconsin-Madison, with a degree in Atmospheric and Oceanic Sciences. As one would expect with a scientist, Matt is also nerdy in many areas. He is extremely passionate about music, and has traveled extensively across the country to see his favorite artists and bands. Prior to working at KSTP, his only visits to The Cities were to see shows. Chances are you will see him bobbing up and down to the music at a number of venues across the metro. To make live music even more meaningful, he proposed to his husband during an Arcade Fire show in 2017. Even though he is a Packers, Badgers, Bucks, and Brewers fan, he hopes to enjoy all the sports the Twin Cities has to offer. Friendly rivalries are always welcome. At home, Matt has been married to his husband Derek since 2019. They have a Husky mixed named Oakley that brings equal parts joy, sass, and stubbornness to their lives. They are excited to enjoy all four seasons across every part of Minnesota.

Biography:  https://kstp.com/news_team/matt-serwe/

70%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

75%

Examples:

  • A Winter Weather Advisory is in place from Alexandria to St. Cloud to the Twin Cities and into west-central Wisconsin from Thursday evening through Friday morning (7 PM Thursday through 10 AM Friday for the Twin Cities metro area)
  • Heavy snow is likely in the Twin Cities Sunday evening and overnight, then changing to rain Monday.
  • ’Here’s your Wednesday evening forecast from Minnesota’s Weather Authority and Meteorologist Wren Clair. Forecast First Alerts continue for Thursday night into Friday morning AND Sunday.

Conflicts of Interest

100%

Examples:

  • Matt joined the 5 Eyewitness News weather team in October 2021.
  • Wren Clair is married to Matt Serwe who is also a meteorologist and weather forecaster.

Contradictions

85%

Examples:

  • It's been 34 days since the last snow in much of Minnesota.
  • The next round of snow starts to move in Saturday night into Sunday. While this is still a few days away, the chances for heavy snow are high across a large part of Minnesota.

Deceptions

30%

Examples:

  • The author claims there will be about 6-8 inches of snow in the Twin Cities from this storm before it changes to rain but fails to mention that some areas have already seen more than 4 inches of snow as mentioned earlier in the article.
  • The title suggests heavy rain on Monday when it's actually going to be snow and then changing to rain.

Recent Articles

Spring Snowstorms Expected in Midwest and Northeast Regions

Spring Snowstorms Expected in Midwest and Northeast Regions

Broke On: Thursday, 21 March 2024 Two rounds of snow are expected in the Midwest and Northeast regions, with light to moderate snow from the Northern Plains into the interior Northeast late this week. A second system is tracking through central US late this weekend into early next week.