Mark Holley

MeteorologistWausau, WI Mark comes to WSAW after working at WEAU in Eau Claire for almost 6 years. Mark was born in Pottstown, PA, but after graduating from Owen J. Roberts High School moved to Wisconsin to attend the University of Wisconsin- Stevens Point before transferring to Mississippi State. He received a degree in Broadcast Meteorology in 2005 and his National Weather Association Seal of Approval in 2009. Mark⠗s love for weather, farming and other outdoor activities makes him a perfect fit for NewsChannel 7. Mark became chief meteorologist in the Spring of 2017. Mark loves everything about Wisconsin: Packers, Badgers, brats, farming, making maple syrup, cheese, snow and milk! Mark has a wide range of hobbies. Mark and Jackie got married Sept. 22, 2012. He grew all the sunflowers needed for their wedding. Jackie gave birth to their first child, Sawyer, in the fall of 2015, and Reid in the summer of 2018. In Mark⠗s spare time you can catch him gardening, and hunting. Mark is also a proud 5th generation syrup producer.

Biography:  https://www.wsaw.com/authors/Mark-Holley/

40%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a poor reputation for journalistic standards and is not considered a reliable news source.

Bias

75%

Examples:

  • The author does not provide any specific details about the changes that have taken place in the forecast or how they led to an increase in snowfall potential. This could be seen as a way to avoid accountability for any errors or inconsistencies.
  • The author uses the term 'First Alert Weather Day' repeatedly and without explanation. This could be seen as a way to create urgency and fear in the reader.
  • The author uses vague terms like 'heavy, wet snow' without giving any quantitative information. This could be seen as a way to downplay the severity of the weather situation.

Conflicts of Interest

0%

Examples:

  • The author is a meteorologist for WSAW and does not appear to have any financial or personal interests that would compromise his reporting.
  • There are no apparent conflicts of interest in the article.

Contradictions

85%

Examples:

  • The article states that changes have taken place in the forecast where our snowfall potential has increased. However, there are no specifics provided on what these changes were and why they led to an increase in snowfall potential.
  • The author claims that a winter weather system will impact the area and has strengthened over the past 24 hours with a slight shift in the storm track. However, there is no evidence to support this claim as it does not provide any specific details about what caused this change or how much stronger it has become.

Deceptions

30%

Examples:

  • He also uses vague terms like 'changes in the forecast' and 'shift in the storm track' without explaining what they mean or how they affect the weather situation.
  • The article contains several deceptive practices such as exaggerating the severity of the weather situation without providing enough evidence. For example, he says 'First Alert Weather Day' and 'heavy, wet snow' without giving any specific details or context.

Recent Articles

Blizzard Warning Issued for Upper Peninsula of Michigan as Late Season Winter Storm Hits the Region

Blizzard Warning Issued for Upper Peninsula of Michigan as Late Season Winter Storm Hits the Region

Broke On: Wednesday, 03 April 2024 A late season winter storm is heading towards the Upper Peninsula of Michigan and parts of Northern Michigan. The National Weather Service has issued Blizzard Warnings for Marquette and Baraga counties due to heavy, wet snow combined with strong winds forecasted in those areas. This will result in whiteout conditions and could cause power outages. The storm is expected to bring a foot or so of snow near the Superior shoreline and 2 feet or more inland areas with higher elevations.