Jimmy Traina

Jimmy Traina is a seasoned sports industry veteran and staff writer/podcast host for Sports Illustrated since 2013. Known for his daily column, Traina Thoughts, and the Sports Illustrated Media Podcast since 2018, he has interviewed influential sports media figures and covered the landscape. With a focus on NBA, NFL, MLB news and events, Jimmy Traina's work spans articles on broadcasting changes to contract negotiations.

90%

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

95%

Examples:

  • MAJOR = $2.5 BILLION per year.
  • NBCUniversal is serious about trying to steal the NBA from TNT.

Conflicts of Interest

100%

Examples:

  • NBC is desperate to add content to Peacock and may pay $2.5 billion per year for NBA games.
  • Warner Bros. Discovery currently pays roughly $1.2 billion per year for NBA rights.

Contradictions

85%

Examples:

  • A group of 'Sunday Ticket' subscribers filed an antitrust lawsuit against the NFL for selling the package at an inflated price and restricting access to 'Sunday Ticket' by only making it available on DirecTV.
  • The NFL maintains it has the right to sell 'Sunday Ticket' under its antitrust exemption for broadcasting.

Deceptions

75%

Examples:

  • It's prepared to pay an average of about $2.5 billion annually for games on NBC and Peacock.
  • MAJOR = $2.5 BILLION per year.
  • One thing that won't change is that ESPN/ABC will still be the main player. Puck’s John Ourand has reported that ESPN and the NBA have agreed on the parameters of a deal that will see the Finals remain on ABC. However, the 'B' package could be on the move.

Recent Articles

NBA's New Media Rights Deals: NBC, ESPN, and Amazon Secure Exclusive Broadcasting Rights Worth $76 Billion

NBA's New Media Rights Deals: NBC, ESPN, and Amazon Secure Exclusive Broadcasting Rights Worth $76 Billion

Broke On: Thursday, 11 July 2024 The NBA has finalized new media rights deals with Amazon, ESPN, and NBC worth $76 billion over 11 years. NBC will air Tuesday games exclusively, Peacock on Mondays and simulcasts, ESPN on Wednesdays, Saturdays, and Sundays. Amazon Prime Video gets In-Season Tournament and conference finals with NBC. The NBA season will feature national telecasts nearly every day.
NFL's Antitrust Lawsuit: Allegations of Price Inflation and Market Restriction in Sunday Ticket Case

NFL's Antitrust Lawsuit: Allegations of Price Inflation and Market Restriction in Sunday Ticket Case

Broke On: Monday, 17 June 2024 The NFL faces a $7 billion antitrust lawsuit over its exclusive Sunday Ticket deal with DirecTV from 1994 to 2022, accused of price inflation and competition restriction. Commissioner Roger Goodell defended the decision, citing technology limitations and national distribution. The trial began in June 2024, affecting approximately 2.5 million residential and business customers.
NBC Bids $2.5 Billion for NBA Rights: Implications for Warner Bros. Discovery and Turner Sports

NBC Bids $2.5 Billion for NBA Rights: Implications for Warner Bros. Discovery and Turner Sports

Broke On: Tuesday, 30 April 2024 NBC is reportedly offering $2.5 billion annually to regain NBA broadcasting rights, potentially displacing Warner Bros. Discovery and impacting Inside the NBA. Amazon is also in talks for a streaming package, while Disney/ESPN increases its payment to renew. The NBA aims for three partners but may consider a fourth.