Kate Rogers

Kate Rogers is a CNBC correspondent focused on small business and entrepreneurship. She joined CNBC in September 2014 and appears on Business Day programming while providing daily content to CNBC.com. She also contributes to the network's overall markets coverage.

Biography:  https://www.cnbc.com/kate-rogers/

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author is known for its high journalistic standards. The author strives to maintain neutrality and transparency in its reporting, and avoids conflicts of interest. The author has a reputation for accuracy and rarely gets contradicted on major discrepancies in its reporting.

Bias

100%

Examples:

  • Kate Rogers covers small business and entrepreneurship for CNBC with no apparent biases.

Conflicts of Interest

100%

Examples:

No current examples available.

Contradictions

85%

Examples:

  • McDonald's had been working with IBM to develop and test AI-driven voice-automated ordering systems.
  • McDonald's plans to continue evaluating voice ordering solutions for the future.

Deceptions

100%

Examples:

No current examples available.

Recent Articles

McDonald's $5 Meal Deal Extended Through August Amid Inflation: A Response to Changing Market Conditions

McDonald's $5 Meal Deal Extended Through August Amid Inflation: A Response to Changing Market Conditions

Broke On: Monday, 22 July 2024 Amid inflation, McDonald's extends $5 Meal Deal at most US restaurants through August to attract budget-conscious customers. The deal includes a sandwich, fries, McNuggets, and a soda. Other fast food chains have followed suit with similar offers.
Starbucks Boosts Innovation and Digital Capabilities to Revitalize US and Chinese Markets Amid Challenges

Starbucks Boosts Innovation and Digital Capabilities to Revitalize US and Chinese Markets Amid Challenges

Broke On: Friday, 28 June 2024 Starbucks enhances product innovation, operations, and digital capabilities to boost sales in US and China markets. Amid flat revenues and declining comparable store sales, the company introduces new products like pistachio lattes in the US and coffee forward innovations in China. Starbucks aims to meet demand across dayparts using technology, increase store count by 4%, and invest in omnichannel capabilities. Despite challenges such as commoditization, underperforming iced energy drinks, and labor troubles with live pastry displays, the implementation of Siren Craft System shows promising results.
McDonald's Abandons AI-Driven Voice Ordering at Over 100 Drive-Thrus Due to Inaccuracies

McDonald's Abandons AI-Driven Voice Ordering at Over 100 Drive-Thrus Due to Inaccuracies

Broke On: Monday, 17 June 2024 McDonald's abandons AI ordering technology at over 100 US drive-thrus due to incorrect orders and partnership with IBM for evaluation of long-term solutions by end of 2024.
McDonald's Introduces $5 Value Meal to Boost Sales Amid Consumer Price Sensitivities

McDonald's Introduces $5 Value Meal to Boost Sales Amid Consumer Price Sensitivities

Broke On: Friday, 10 May 2024 McDonald's introduces $5 value meal to boost sales amid consumer spending pullback. Includes McChicken or McDouble, nuggets, fries, and a drink. Discussions ongoing with franchisees; opposition from high labor cost areas. Industry facing price-conscious consumers.