Alex Bitter

Alex Bitter is a senior retail reporter covering companies that make food, beverages, and personal care products. He has a wealth of experience in this field having previously written about consumer and retail companies for the news service at S&P Global Market Intelligence. His past stories have reported on Coca-Cola scaling back its division for emerging brands, 3G's cost-cutting at Kraft Heinz, and Imperfect Foods' struggle to retain customers. Alex lives in the Washington, DC area where you can find him cycling along the Potomac, studying ancient coins or searching for civil war artifacts with his metal detector in his free time. Reach out to him at abitter@businessinsider.com or via encrypted messaging app Signal at +1 (808) 854-4501.

Biography:  https://www.businessinsider.com/author/alex-bitter?op=1

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author is known for its high journalistic standards. The author strives to maintain neutrality and transparency in its reporting, and avoids conflicts of interest. The author has a reputation for accuracy and rarely gets contradicted on major discrepancies in its reporting.

Bias

100%

Examples:

  • Alex Bitter is a senior retail reporter covering companies that make food, beverages, and personal care products. His past stories have reported on Coca-Cola scaling back its division for emerging brands, 3G's cost-cutting at Kraft Heinz, and Imperfect Foods' struggle to retain customers.

Conflicts of Interest

100%

Examples:

  • Before joining Insider in September 2020, he wrote about consumer and retail companies for the news service at S&P Global Market Intelligence.

Contradictions

86%

Examples:

  • Donald Trump is considering appointing Elon Musk to advise him in the White House
  • Musk has spoken to Trump about issues like the border, economy, and preventing voter fraud
  • Trump opposes ramping up electric vehicle production and supports tariffs against foreign EV manufacturing

Deceptions

100%

Examples:

No current examples available.

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