Brody Ford

Brody Ford is a reporter at Bloomberg who covers technology and cybersecurity. Prior to joining Bloomberg, Ford worked as an executive at Salesforce in their security division. He has also held leadership roles at Amazon, Tesla, and Google's Alphabet Inc. His primary focus in his reporting is on the technology industry with an emphasis on sales growth, revenue projections, and company leadership changes.

72%

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

35%

Examples:

  • The article is titled 'Salesforce Drops on First-Ever Single Digit Sales Growth Outlook' which may give a misleading impression about the company's performance.

Conflicts of Interest

100%

Examples:

  • The author is a cybersecurity executive who left Salesforce recently. This could potentially influence their reporting on the company.

Contradictions

10%

Examples:

  • The article states that Salesforce reported sales growth of up to 8% in the current quarter, while also stating that it missed revenue expectations for the fiscal first quarter.

Deceptions

75%

Examples:

  • The article mentions concerns about the company's ability to stay relevant as the industry shifts toward artificial-intelligence tools, which may not be directly related to the sales growth outlook but could influence readers' perception of Salesforce.

Recent Articles

Intuit Announces Layoffs of 1,800 Employees to Invest in AI and Hire New Talent

Intuit Announces Layoffs of 1,800 Employees to Invest in AI and Hire New Talent

Broke On: Wednesday, 10 July 2024 Intuit, a leading business and financial management solutions provider, announced the layoff of around 1,800 employees (10% of its global workforce) to invest more in AI technologies. Of these employees, about 1,050 did not meet performance expectations and may find success elsewhere. Intuit plans to reduce executive roles by 10% and consolidate tech positions while hiring approximately 1,800 new employees in strategic roles. The company expects headcount growth by FY25 and offers generous severance packages to departing U.S. employees.
Salesforce Reports First Single-Digit Sales Growth in Two Decades: A $9.13 Billion Miss and Stock Price Drop

Salesforce Reports First Single-Digit Sales Growth in Two Decades: A $9.13 Billion Miss and Stock Price Drop

Broke On: Wednesday, 29 May 2024 Salesforce, a San Francisco-based software company, reported disappointing first-quarter sales and revenue of $9.13 billion, missing analyst estimates and causing a significant stock price drop. Despite growth in some business units like Data Cloud, Mulesoft, and Tableau (24% to $1.4 billion), overall earnings per share were $2.44 – below expectations. CEO Marc Benioff expressed confidence in Salesforce's AI capabilities but failed to reassure investors amidst industry-wide tech challenges and competition concerns.