Anu Adegbola

Anu Adegbola is a seasoned digital marketing professional with over a decade of experience in delivering effective campaigns. As the Paid Media Editor of Search Engine Land since 2024, she covers various aspects of paid search, social media advertising, video ads and more. Anu has worked on both agency and client sides, helping to maximize ROI and automate repetitive processes through inspiring leadership. She is also the founder of the PPC Live networking event and host of the weekly podcast PPCChat Roundup. In addition to her editorial work, she is a sought-after international speaker at industry events such as SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove and BiddableWorld. Her articles can be found on Search Engine Land and she actively participates in the PPC community through various platforms.

Biography:  https://searchengineland.com/author/anu-adegbola

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author is known for its high journalistic standards. The author strives to maintain neutrality and transparency in its reporting, and avoids conflicts of interest. The author has a reputation for accuracy and rarely gets contradicted on major discrepancies in its reporting.

Bias

100%

Examples:

No current examples available.

Conflicts of Interest

100%

Examples:

No current examples available.

Contradictions

95%

Examples:

  • YouTube's server-side ad injection makes ads indistinguishable from content for ad-filtering software.

Deceptions

100%

Examples:

No current examples available.

Recent Articles

YouTube's New Strategy to Combat Ad Blockers: Server-Side Ad Injection

YouTube's New Strategy to Combat Ad Blockers: Server-Side Ad Injection

Broke On: Thursday, 13 June 2024 YouTube experiments with server-side ad injection to bypass ad blockers and increase revenue, potentially affecting tools like SponsorBlock. Users report unskippable ads and disabled playback controls. Google maintains it violates Terms of Service, but users continue to use ad blockers.