Parmy Olson

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “We Are Anonymous.” To avoid a painful correction, tech companies must start managing expectations properly. The death of some gag orders and a sophisticated safety team in Britain are encouraging signs that AI is being made more accountable. After a spectacular showcase comes the challenge of getting consumers to embrace ambitious new features that may be slow or buggy. The era of obsessing over lofty valuations needs to end. It's time to refocus on revenue. The UK has struggled to turn clever science and technology ideas into larger companies under the Tories. An industry awash with money is sitting atop a supply chain of millions who are often just scraping by. The company building AI for humanity has a problem when less than a fifth of its researchers are women. Complacency over AI errors will make search an even worse experience. Google should shut its new feature down. New money and regulation in the UK could pull the struggling technology forward. Sam Altman is giving the world's biggest chatbot a flirty personality. Expect some unintended consequences. If anyone follows the mantra of not putting all their eggs in one basket, it's CEO Satya Nadella. Meta is freely sharing an AI model it spent billions on, but probably not just to stick it to ChatGPT. Propaganda doesn't need to go viral to sway elections anymore. That makes AI's impact more insidious and harder to detect. Skipping over real humans who can push back on corporate clients will lead to a mind-numbing flood of second-rate marketing. The country is still far off from catching up with its rival on artificial intelligence. Those inspired by the utopian television show face an uncomfortable reality about their impact on the world. New research suggests chatbots could combat much of the damage caused by people going down rabbit holes on YouTube and Facebook. But will tech companies use them? The comparison oversimplifies the impact the technology could have on our lives. Point to the internet instead. Having exploited user data for years, the tables are turning as Big Tech firms grab it from each other. The 1,000 contractors in India working on the company's Just Walk Out technology offer a stark reminder that AI isn't always what it seems.