Unknown Logica

Unknown Logica is a research firm that specializes in providing customized marketing research solutions for complex business questions. They assist financial services companies, fintech companies, and growing organizations with the insights they need for product development, service enhancements, and communications that will improve people's financial lives, deepen brand engagement, and drive business growth. Their most recent study focuses on the Future of Money and includes insights on how each American generation makes, spends, and manages money. The study also explores awareness and ownership of Cryptocurrency among different age groups. Unknown Logica's research covers specifics about how people are making, spending, investing, and engaging with financial brands. The Future of Money Study is a twice-yearly research report that offers a detailed 360-degree snapshot of the current consumer money mindset. It is conducted among 1,000 U.S. adults and an augment of 200 older Gen Zers (16-25 years old). Unknown Logica provides access to the study through the Future of Money Insights Kit, which offers financial services businesses and brands direct access to deep, actionable insights that will help them plan the best products and services. The firm is led by Lilah Raynor, CEO & Founder.

Biography:  https://www.prnewswire.com/news-releases/new-study-from-logica-research-uncovers-generational-financial-personas-includes-cryptocurrency-special-report-301571081.html

10%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a poor reputation for journalistic standards and is not considered a reliable news source.

Bias

0%

Examples:

No current examples available.

Conflicts of Interest

0%

Examples:

No current examples available.

Contradictions

15%

Examples:

  • 63% of Americans are looking for help managing their money despite the rise of technology.
  • 79% of Millennials use phones or mobile devices for in-person purchases.

Deceptions

0%

Examples:

No current examples available.

Recent Articles

Millennials and Technology: Shaping the Future of Saving, Investing, and Financial Management

Millennials and Technology: Shaping the Future of Saving, Investing, and Financial Management

Broke On: Tuesday, 18 June 2024 Millennials are revolutionizing the financial landscape with their unique approach to saving, investing, and technology usage. According to recent studies, 29% of Americans believe technology will significantly impact investing over the next five years, particularly among Millennials who prioritize employer-offered financial management programs. Kitco News reports that Millennials are becoming the dominant demographic in finance and investing. Gen Z exhibits divided attitudes towards saving for retirement while facing challenges in the housing market. Younger millennial women have seen economic improvements with educational opportunities and delayed family formation. The McKinsey survey reveals advisors shifting towards holistic financial advice as Millennials and Gen Z seek comprehensive wealth coaching.