Unknown Knowledge@Wharton

From its reign as king of the mall just a few years ago to its tumble into bankruptcy court last month, Forever 21 is a spectacular success story that seems destined for an unhappy ending. South Korean immigrants Jin Sook and Do Wan Chang started the chain in 1984 with $11,000 that they saved from working in low-paying service jobs. Their first store was a 900-square-foot space in Northeast Los Angeles that offered cheap and trendy clothing to a young, mostly Korean-American clientele. However, the couple had a plan. Their fast-fashion business model, which was based on quick-turnaround designs that could be inexpensively mass-produced, proved wildly popular with young customers who didn't have much money to spend but wanted the latest looks. By 2015, global sales peaked at $4.4 billion, with 480 stores occupying enormous spaces in malls across America, according to Business Insider. The privately-held company filed for Chapter 11 bankruptcy in late September. It announced that it will cease operations in 40 countries, including Canada and Japan, and close 350 of its 800 stores, including 178 in the US.

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The Daily's Verdict

This author is known for its high journalistic standards. The author strives to maintain neutrality and transparency in its reporting, and avoids conflicts of interest. The author has a reputation for accuracy and rarely gets contradicted on major discrepancies in its reporting.

Bias

100%

Examples:

No current examples available.

Conflicts of Interest

100%

Examples:

No current examples available.

Contradictions

85%

Examples:

  • The article mentions Amazon subsidiary Zoox and autonomous trucking company Aurora as examples of well-heeled EV startups with deep-pocketed investors that will help them survive the current period of ferment.
  • The article mentions John Paul MacDuffie's prediction of a shakeout and consolidation within China's EV industry, as well as similar events in the US.
  • The article states that established automakers have an advantage over EV startups as they can ride out the current demand slowdown by shifting to hybrid vehicles.
  • The article states that Forever 21 has laid off more than a tenth of its global workforce, while also mentioning government subsidies helping the company.

Deceptions

100%

Examples:

No current examples available.

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