Them

Them is an award-winning platform covering LGBTQ+ news, stories, and culture. The site focuses on a diverse range of topics including rights, personal profiles of queer figures, and entertainment. Them's editorial team aims to provide accurate and well-reported content with a variety of perspectives. However, the site shows signs of conservative bias in its coverage and instances of deceptive practices.

88%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on its reporting.

Bias

90%

Examples:

  • The articles show a tendency towards conservative and anti-LGBTQ+ biases, as evidenced by the mention of backlash against Pride merchandise and false claims made by Matt Walsh of The Daily Wire.

Conflicts of Interest

100%

Examples:

  • The articles mention Target as the primary subject, and it can be inferred that the company's decisions may have a direct impact on the writers' financial situation.

Contradictions

95%

Examples:

  • The decision to pull Pride merchandise from half of Target's U.S. stores contradicts the company's previous year-over-year net income increase of 58%.

Deceptions

75%

Examples:

  • The articles contain instances of deceptive practices such as false claims made by Matt Walsh about Target's swimwear and the use of sensationalist language to describe backlash against Pride merchandise.

Recent Articles

  • Target Limits Sales of Pride Merchandise Amidst Backlash and Controversy

    Target Limits Sales of Pride Merchandise Amidst Backlash and Controversy

    Broke On: Friday, 10 May 2024 Target faces backlash again for limiting Pride merchandise sales, following controversy over 'tuck-friendly' swimsuit last year. The retailer faced criticism and boycotts, leading to a decrease in sales during Pride month but still reported a net income of $1.38 billion. Other retailers like Disney and Best Buy have also faced similar controversies amidst cultural backlash against the LGBTQ community.

  • Billie Eilish Discusses Sexuality and Body Image in Recent Interviews

    Broke On: Monday, 13 November 2023 Billie Eilish has publicly stated her physical attraction to women. Eilish has expressed discomfort with being sexualized and has struggled with her looks and identity. Eilish's song 'What Was I Made For?' from the Barbie soundtrack and her acting debut in Prime Video's 'Swarm' have generated Oscar buzz. Eilish supports her mother's charity, Support + Feed, which addresses climate change and food equity. Eilish has criticized societal double standards in relation to body image and fashion.