www.rbi.com

Restaurant Brands International Inc. (RBI) is one of the world's largest quick service restaurant companies with more than $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. Restaurant Brands International Inc. is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. The brands benefit from the global scale and shared best practices that come through common ownership under Restaurant Brands International Inc.

63%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on its reporting.

Bias

100%

Examples:

No current examples available.

Conflicts of Interest

50%

Examples:

No current examples available.

Contradictions

85%

Examples:

  • After selling off the majority of Carrols’ locations in five to seven years, Burger King plans to hold onto a couple hundred restaurants for strategic innovation, training, and operator development purposes.
  • Burger King sales had been lagging behind the competition and Wendy’s overtook it as the second-largest burger chain by U.S. sales.

Deceptions

30%

Examples:

  • The title mentions that Burger King will acquire Carrols Restaurant Group but does not disclose any information about why this acquisition was made or what benefits it brings to either company. This lack of transparency makes it difficult for readers to understand the motivations behind the deal and raises questions about its legitimacy.
  • Tom Curtis’ statement in the article mentions that Burger King will remodel acquired restaurants over the next five years but does not provide any details on how this process will be carried out or what specific changes will be made to these restaurants. This lack of clarity makes it difficult for readers to understand what exactly is meant by ‘remodelling’ and raises questions about whether Burger King has a clear plan in place for modernizing its image.

Recent Articles

  • Burger King Acquires Carrols Restaurant Group for $1 Billion in Cash

    Burger King Acquires Carrols Restaurant Group for $1 Billion in Cash

    Broke On: Tuesday, 16 January 2024 Burger King acquires Carrols Restaurant Group for $1 billion in cash to focus on accelerating remodels and franchising smaller packages with new and existing franchisees.