The Drinks Business Ltd., London UK (www.thedrinksbusiness.com/contact-us/)

The Drinks Business is a news outlet covering the alcohol industry with a focus on wine, spirits, and beer. It provides news updates, event information, industry insights, product launches and trends in the alcoholic beverage sector. The website also features interviews with industry leaders and experts as well as opinion pieces and editorials.

40%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a poor reputation for journalistic standards and is not considered a reliable news source.

Bias

0%

Examples:

No current examples available.

Conflicts of Interest

0%

Examples:

No current examples available.

Contradictions

0%

Examples:

No current examples available.

Deceptions

100%

Examples:

  • The deception in the article is that Carlsberg is acquiring both Britvic and Marston's jv stake.

Recent Articles

  • Carlsberg to Acquire Britvic for £3.52 Billion: Synergies and Efficiency Gains Expected

    Carlsberg to Acquire Britvic for £3.52 Billion: Synergies and Efficiency Gains Expected

    Broke On: Monday, 08 July 2024 Carlsberg agrees to acquire Britvic for approximately £3.52 billion, creating a single beverage company in the UK named Carlsberg Britvic, expected to add to adjusted EPS by mid-single-digit percentages in the first year and double-digit percentages in the second year. The acquisition aims to take advantage of synergies between beer and soft drinks, increase efficiency, and deliver annual cost savings of about £75 million over five years.