Meta, the parent company of Facebook and Instagram, is allowing users in the US to create AI versions of themselves on Instagram or the web using a new tool called AI Studio. This feature enables creators and business owners to interact with their followers through chat threads and respond to comments on their account as if they were the human author.
Users can customize their AI based on things like their Instagram content, topics to avoid, and links they want it to share. They can also toggle auto-replies from their AI and dictate which specific accounts it's allowed to interact with. Additionally, Meta allows for the creation of new AI characters that can be deployed across its apps.
Meta's first attempt at this concept involved having a few celebrities create AI versions of themselves with different names and personas. However, due to concerns about problematic statements made by these AI profiles on behalf of their human counterparts, Meta is now focusing on allowing users to create their own AIs.
Creators can use the customized AIs as extensions of themselves or as assistants that help manage common DM questions and story replies. This not only allows creators to reach more people but also enables fans to get responses faster. Additionally, creator AIs can share facts about themselves or link to their favorite brands and past videos.
Meta is labeling AI profiles clearly everywhere they appear for full transparency. The company has also provided a handbook for creators regarding the AI creation process, including guidelines on how to set up and manage their customized AIs.
Instagram's new feature comes after Meta's earlier attempts at creating celebrity-based AI chatbots, which did not gain significant popularity. However, with the ability for users to create their own unique AIs, there is potential for increased engagement and interaction on the platform.