Microsoft is resuming its efforts to push Bing as the default search engine for Google Chrome users on Windows 10 and 11.
The software giant first introduced malware-like pop-up ads last year with a prompt that appeared over the top of other apps and windows, but after pausing that notification to address unintended behavior, Microsoft has resumed its efforts.
Microsoft is once again injecting pop-ups into Google Chrome on Windows 10 and 11. The software giant first introduced malware-like pop-up ads last year with a prompt that appeared over the top of other apps and windows, but after pausing that notification to address unintended behavior, Microsoft has resumed its efforts to push Bing as the default search engine for Chrome users on Windows 10 and 11. The new pop-ups look like malware but are not. If you click 'Yes' in response to these ads, then Microsoft will set Bing as your default search engine for Google Chrome.
Microsoft is rolling out a new server-side update that could trick some people into using Bing as default search engine in Google Chrome
Bing popup targeting Chrome users looks like malware but it's not the issue, it's an irritant and persistent ad pushing Chrome users away from Google towards Bing
Accuracy
The issue is that Microsoft banners and popups for those running Windows come across as OS notifications, not just marketing
Deception
(50%)
None Found At Time Of
Publication
Fallacies
(80%)
The article contains an appeal to authority fallacy by stating that Microsoft is rolling out a new server-side update without providing any evidence or context for the claim. Additionally, there are examples of inflammatory rhetoric in the form of users complaining about the banners and pop-ups being persistent and looking like malware.
Microsoft is rolling out a new server-side update that could trick some people into using Bing as a default search engine in Google Chrome.
Bias
(85%)
Microsoft is attempting to push its own search engine and browser on Chrome users by displaying pop-ups that look like malware. This behavior can be seen as a form of monetization bias where Microsoft is trying to make money off of Google's dominance in the market.
Microsoft has confirmed that the pop-ups are genuine and should only appear once.
Site
Conflicts
Of
Interest (50%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (50%)
Zak Doffman has a conflict of interest on the topic of Google Chrome as he is an author for Forbes. He also has a financial tie to Microsoft Edge and Bing search engine as they are competitors to Google's products.
Doffman mentions that users can upgrade from Windows 10 or 11 to Microsoft Edge, which is a direct competitor of Chrome.
Microsoft is injecting pop-ups into Google Chrome on Windows again
Google Chrome on Windows has been issued a warning
Bing popup targeting Chrome users looks like malware but it's not the issue, it's an irritant and persistent ad pushing Chrome users away from Google towards Bing
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
Microsoft is once again injecting pop-ups into Google Chrome in a bid to get people to switch to Bing. The software giant first introduced malware-like pop-up ads last year with a prompt that appeared over the top of other apps and windows. After pausing that notification, the pop-ups have returned again on Windows 10 and 11.
Microsoft is once again injecting pop-ups into Google Chrome in a bid to get people to switch to Bing.
Fallacies
(75%)
The article contains an appeal to authority fallacy by presenting Microsoft's statement as fact without providing any evidence or context. The author also uses inflammatory rhetoric when describing the pop-ups as 'malware-like'. Additionally, there is a dichotomous depiction of Bing and Edge in that they are presented as competing services with no mention of other search engines available to users.
Microsoft has confirmed to The Verge that the pop-ups are genuine and should only appear once.
These latest prompts look like malware,
I personally experienced the bug; after I rebooted my PC for a Windows update, Microsoft Edge automatically opened with the Chrome tabs I was working on before the update.
Bias
(80%)
Microsoft is using pop-up ads to promote its own search engine Bing. The author of the article has a clear bias against Microsoft and their tactics for promoting Bing.
> Microsoft used similar pop-ups in Windows last year.
. The article is about Microsoft pushing Bing pop-up ads in Chrome on Windows 10 and 11.
The ad encourages users to switch to Bing as their default search engine.
If a user clicks 'Yes', the pop-up will install the Bing Search extension while making Microsoft's search engine the default. A confirmation prompt will appear asking if they want to change their browser's default search engine.
Microsoft reportedly confirmed that this is an opportunity for users and added that there is an option to dismiss the notification.
The advertisement comes from a server-side update, according to Windows Latest.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
Microsoft is using unblockable pop-ups to encourage Chrome users to switch their default search engine from Google to Bing. The ad uses deceptive language such as 'Get hundreds of daily chat turns with Bing Al”' and 'Did you mean to change your search provider?' which are designed to manipulate the user into clicking on the pop-up. Additionally, Microsoft is using fear tactics by warning users that if they do not keep Bing as their default search engine, they will lose access to Bing Al with GPT-4 and DALL-E 3. This is a clear attempt at deception and manipulation.
The ad encourages Chrome users (in bold lettering) to use Bing instead of Google search.
Fallacies
(80%)
The author of the article is using a logical fallacy called false dilemma by presenting only two options for users: to use Bing or to lose access to its AI features. This implies that there are no other alternatives available and ignores the possibility of users choosing another search engine or browser. The author also uses inflammatory rhetoric by describing Big Tech's battles as obnoxious virtual shouting matches in front of users' eyeballs, which is an exaggeration and a biased opinion.
Essentially, users are caught in a war of pop-ups between one company trying to pressure you into using its AI assistant / search engine and another trying to keep you on its default (which you probably wanted if you installed Chrome in the first place).
Big Tech's battles for AI and search supremacy are turning into obnoxious virtual shouting matches in front of users’ eyeballs as they try to browse the web.
Bias
(85%)
Microsoft is using unblockable pop-ups to promote Bing as the default search engine on Chrome. The ad encourages users to switch from Google search and installs a Microsoft extension that changes the browser's default search engine. This is an example of monetary bias as Microsoft benefits financially if more people use its AI assistant/search engine.
Microsoft has been pushing Bing pop-up ads in Chrome on Windows 10 and 11.
Site
Conflicts
Of
Interest (50%)
Microsoft has a financial stake in Bing and is promoting it through unblockable pop-ups on Chrome. The author also mentions their personal relationship with Microsoft as they have previously reported on the company.
.dismiss the notification.
“For those who choose to set Bing as their default search engine on Chrome, when signed in with their MSA [Microsoft account] they also get more chat turns in Copilot and chat history.
Author
Conflicts
Of
Interest (50%)
Will Shanklin has a conflict of interest on the topics Microsoft and Bing as he is an author for Engadget which is owned by AOL Time Warner. This company competes with Microsoft in the search engine market.
Microsoft has a history of going about advertising its products the wrong way, including difficulty changing default web browser and automatic importation of Google Chrome history without user consent.
The new batch of pop-ups is so bad that users have questioned whether they are real or an attempt to infiltrate and infect their computers with malware.
Microsoft has put ads for Edge on top of other windows in the past, including desktops as a 'tip' that users struggled to disable.
These kinds of advertisements aren't going to draw new users in.
Google recommends clicking a 'Change it back' button on its browser alert screen to undo the tweak, but Redmond displays a message underneath that reads: Wait don’t change it back! If you do, you will turn off Microsoft Bing Search for Chrome and lose access to Bing AI with GPT-4 and DALL-E 3.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(30%)
The article is deceptive in several ways. Firstly, the author claims that Microsoft's Bing pop-up ads are not malware but a bad attempt at advertising. However, this statement contradicts itself as it implies that these ads are intentionally misleading and designed to trick users into clicking on them. Secondly, the article uses sensationalist language such as
These kinds of advertisements aren't going to draw new users in.
The new popups have begun to appear after almost six months of reprieve
Users with both Windows 10 and Windows 11 have reported the new ads popping up
Fallacies
(70%)
None Found At Time Of
Publication
Bias
(80%)
The article contains multiple examples of bias. The author uses language that dehumanizes Microsoft and its products by referring to them as 'tacky ads' and 'invasive methods'. This is an example of ideological bias. Additionally, the author implies that Microsoft has a history of bad advertising practices which could be seen as monetary bias.
Credit: rarrarorro/Shutterstock If you thought that Microsoft’s bad history of pushing its own products onto Windows users with bad attempts at advertising was a thing of the past, then I’ve got news for you. Multiple users around the world have started to notice new Microsoft Bing pop-up ads that look a lot like malware.
If Microsoft really wants to increase the number of users turning to Bing for its search results, it needs to prove that there’s a real reason to switch.
Microsoft has had a really long and terrible history of going about advertising its products the wrong way.
These malware-like ads aren’t going to draw new users in.
The worst part of all this is that Microsoft’s products might not be the best, but they’ve come a long way since their inception. Sure, Bing isn’t my favorite search engine ever, but there are some cool features available
Site
Conflicts
Of
Interest (100%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (50%)
Joshua Hawkins has a conflict of interest on the topics of Microsoft Bing pop-up ads and advertising practices as he is an author for Lifehacker which is owned by Gizmodo Media Group. This group also owns The Verge, which receives funding from Microsoft through its advertiser program.
Joshua Hawkins writes for Lifehacker, a website that receives funding from Microsoft through its advertiser program.
Microsoft is popping up adverts over Chrome on Windows PCs to push its search engine and AI assistant.
<br>Clicking 'Yes' installs the Bing Chrome extension and changes the default search provider.
<br>Google recommends clicking a 'Change it back' button on its browser alert screen to undo the tweak, but Redmond displays a message underneath that reads: Wait don’t change it back! If you do, you will turn off Microsoft Bing Search for Chrome and lose access to Bing AI with GPT-4 and DALL-E 3.
<br>Microsoft confirmed this is the real deal in a statement to Windows Latest saying: This is a one-time notification giving people the choice to set Bing as their default search engine on Chrome.
Accuracy
Google recommends clicking a 'Change it back' button on its browser alert screen to undo the tweak, but Redmond displays a message underneath that reads: Wait don't change it back! If you do, you will turn off Microsoft Bing Search for Chrome and lose access to Bing AI with GPT-4 and DALL-E 3.
Microsoft confirmed this is the real deal in a statement to Windows Latest saying: This is a one-time notification giving people the choice to set Bing as their default search engine on Chrome.
Deception
(80%)
Microsoft is using a pop-up ad to push its search engine and AI assistant on Chrome. The pop-up appears suddenly and irritatingly while users are browsing Google's desktop browser on Windows PCs. It encourages users to make Microsoft's Bing the default search engine in Chrome, install the Bing extension, and change their default search provider. This is a clear attempt by Microsoft to deceive its customers into using its products instead of those offered by competitors.
Microsoft encourages users to make Bing the default search engine in Chrome, install the Bing extension, and change their default search provider.
The pop-up ad that appears suddenly and irritatingly while users are browsing Google's desktop browser on Windows PCs
Fallacies
(80%)
The article contains an appeal to authority fallacy by stating that Microsoft confirmed the notification is a one-time offer without providing any evidence. Additionally, there are examples of inflammatory rhetoric in phrases such as 'this latest interruption' and 'tediously'. The author also uses dichotomous depiction when describing the two Big Tech giants squabbling over users via dialog boxes.
Microsoft is cheerily popping up adverts over Chrome on Windows PCs to push its search engine and AI assistant.
Bias
(80%)
Microsoft is using a pop-up ad to push its search engine and AI assistant on Chrome. The pop-up appears suddenly and irritatingly while users are browsing Google's desktop browser on Windows PCs. It encourages users to make Microsoft's Bing the default search engine in Chrome, install the Bing extension, and change their default search provider. This is a clear attempt by Microsoft to promote its own products at the expense of its competitors.
Clicking Yes installs the Bing Chrome extension and changes the default search provider.
Microsoft is cheerily popping up adverts over Chrome on Windows PCs
netizens are told they can use Chrome to interact with Bing's OpenAI GPT-4-powered chat bot, allowing them to ask questions and get answers using natural language
<u0022Wait <3 don<0027t change it back! If you do, you<19>ll turn off Microsoft Bing Search for Chrome and lose access to Bing AI with GPT-4 and DALL-E 3.<u0022>
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