Melissa Repko
Melissa Repko is a retail and consumer goods reporter for CNBC News. She covers major retailers such as Walmart, Target, and Home Depot as well as department stores, discounters and specialty shops. Melissa also reports on consumer trends and their impact on the US economy including spending patterns that influence the labor market. Prior to joining CNBC she has worked for several news organizations including The Dallas Morning News, The Oregonian, ABC News and The Buffalo News. She is a graduate of Columbia University's Barnard College where she studied political science.
Biography:
https://www.cnbc.com/melissa-repko/
85%
The Daily's Verdict
This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.
Bias
90%
Examples:
- Tendency to present information that favors the companies being reported on, particularly in cases where there are contradictions or conflicts of interest.
- Use of language that depicts one side as extreme or unreasonable.
Conflicts of Interest
90%
Examples:
- Favorable coverage of companies with which the reporter has a personal or professional connection.
- Lack of transparency regarding potential conflicts of interest.
Contradictions
92%
Examples:
- Failure to disclose relevant information or conflicts of interest.
- Inconsistencies in reporting on companies' financial performance and market position.
Deceptions
75%
Examples:
- Omission of key details that would change the reader's understanding of an issue.
- Use of misleading or inaccurate information to support a narrative.
Recent Articles
Rainbow Washing or Sincere Support: Analyzing the Shift in Corporate Pride Month Efforts Amidst Controversy
Broke On: Wednesday, 26 June 2024In 2024, some companies scaled back their Pride Month support due to conservative backlash and consumer boycotts, raising questions about sincerity and the impact on diversity initiatives. The term 'rainbow washing' refers to insincere corporate advocacy for LGBTQ+ rights, which may carnivalize the community and distract from serious issues. 
Walmart Boosts Employees with Bonuses and New Career Paths in Expanding Bentonville Headquarters
Broke On: Monday, 03 June 2024Walmart, the world's largest retailer based in Bentonville, Arkansas, is expanding its presence in the city through new employee initiatives and partnerships. Hundreds of thousands of hourly workers are now eligible for bonuses based on store performance and tenure, while a new training program offers opportunities for higher earning potential. The company's hometown has seen significant changes with new construction and an influx of trendy businesses, attracting talent and competition from Amazon. Walmart is also expanding its offerings to compete, including groceries, household staples, ads sales, and a larger third-party marketplace. 
Target Announces Price Cuts on 5,000 Everyday Items Ahead of Q1 Earnings Report Amid Inflation
Broke On: Tuesday, 21 May 2024Target Corporation, based in Minneapolis, reports first quarter earnings on May 22, 2024. Amid inflation pressures and consumer pullback on spending, Target announces price cuts on over 5,000 everyday items including milk, fresh fruit, diapers, pet food and more. Sales are anticipated to range from flat to up 2%, with adjusted earnings per share between $8.60 and $9.60 for the full year. 
Lowe's Q1 FY2024 Earnings: Net Income Down, Beats Expectations Amidst Decrease in DIY Spending and Economic Uncertainty
Broke On: Tuesday, 21 May 2024Lowe's Q1 FY2024 earnings report revealed a net income decrease to $1.76 billion and sales drop to $21.36 billion, despite beating Wall Street expectations. The decline was attributed to decreased DIY spending and economic concerns, causing a 4.1% decrease in comparable sales. Lowe's anticipates total FY2024 sales between $84-$85 billion and earnings per share around $12-$12.30, while Home Depot missed revenue expectations due to a tougher housing market and delayed spring season. 
Macy's Reports Mixed Results for Q1 2024: Sales Decline but Profits Beat Estimates and Investments Pay Off
Broke On: Tuesday, 21 May 2024Macy's reported mixed results for Q1 2024 with sales decline but profit beat, investing in 50 stores to boost sales and customer response, yet faces challenges with weakest sales at Macy's brand and expects net sales between $22.3-22.9 billion. 
Walmart Reports 6.0% Revenue Growth in Q1 2024: Groceries, Home Cooking Trends Drive Success
Broke On: Thursday, 16 May 2024Walmart reports a 6.0% revenue increase in Q1 2024, driven by strong grocery sales due to inflation and consumer shift towards home cooking. The company also experiences growth in digital sales and launches new private label brand Bettergoods. 
Walmart Q1 Earnings Preview: Expanding Gross Margin, New Profit Streams, and Strategic Investments Amid Consumer Uncertainty
Broke On: Thursday, 16 May 2024Walmart is set to report a 4.7% year-over-year increase in earnings per share and revenue of $159.4 billion, driven by growth in digital advertising, third-party marketplace fees, and fulfillment services. The company plans to open 150 new outlets and modernize 1,400 stores over the next five years while targeting more affluent consumers with higher-quality items and its premium grocery brand, Bettergoods. 
Costco Beats Earnings Estimates, Reports 5.7% Revenue Growth and Strong Same-Store Sales in Q2
Broke On: Thursday, 07 March 2024Costco reported higher-than-expected earnings per share and revenue in the fiscal second quarter, driven by strong same-store sales growth across all regions. Digital sales grew more than 18% year over year. 
FTC Files Lawsuit to Block Kroger-Albertsons Merger, Citing Higher Grocery Prices and Lower Wages for Workers
Broke On: Monday, 26 February 2024The FTC has filed a lawsuit to block the merger of Kroger and Albertsons, arguing it would raise grocery prices for shoppers and lower wages for workers. The regulator contends that the combined company will have less incentive to improve customer experience. 
Walmart's Tech and Inventory Investments: A Closer Look at the Fourth Quarter Earnings Report
Broke On: Tuesday, 20 February 2024Walmart, a global retail giant founded in 1962 in Arkansas, is investing heavily in technology and inventory to expand into new businesses. The company's fourth quarter earnings report will reveal how well these changes are working out. Walmart CEO Doug McMillon is expected to provide more details on the company's new strategies and initiatives.