Hikmat Mohammed

Hikmat Mohammed is a Fashion and General Assignments Editor at WWD, covering the fashion sector, beauty, arts and culture. He began his career at Elle U.K. before moving to The Sunday Times and The Daily Telegraph. Hikmat graduated from University for the Creative Arts with a degree in Fashion Journalism.

Biography:  https://wwd.com/wwd-masthead/hikmat-mohammed/

68%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

100%

Examples:

  • The article is biased towards Dyson and does not mention any negative aspects of their product.
  • The article uses positive adjectives such as 'cult-favorite' and 'intelligent' to describe the Supersonic r without providing any evidence or comparison.

Conflicts of Interest

50%

Examples:

  • Hikmat Mohammed works as a Fashion and General Assignments Editor at WWD, which is an online publication that covers the fashion sector. Dyson is a company that produces hair dryers and other beauty products.
  • The article may have been influenced by the need to generate revenue from advertising or sponsored content.

Contradictions

85%

Examples:

  • Dyson replaced traditional coils with stacked foils that allow for more even heating and no cold spots.
  • The new Supersonic r is for professionals only and comes with intelligent heat controls that measure air temperature to prevent heat damage against hair.

Deceptions

50%

Examples:

  • Dyson’s engineers have been working towards making the new hair dryer easier to use
  • These statements are deceptive as they imply that the product is superior and more accessible than it actually is.
  • The Supersonic r hair dryer is for professionals only

Recent Articles

Dyson Supersonic r Professional: Revolutionizing Hair Styling with Customizable and Safe Tool for Hair Experts

Dyson Supersonic r Professional: Revolutionizing Hair Styling with Customizable and Safe Tool for Hair Experts

Broke On: Thursday, 08 February 2024 Dyson launches Supersonic r Professional for hair stylists, reducing strain injuries and offering superior performance with three airflow settings, four heat modes and LED controls.