Dyson Supersonic r Professional is a new hair styling tool
It fixes an industry-wide problem of strain-related injuries such as carpal tunnel syndrome prevalent within the hair expert community
It is more customizable than those from the past with ergonomically placed buttons within a thumb's reach and LED indicators on the handle designed for stylists to use easily without interrupting their styling session
The device has three precise airflow settings and four heat modes including a constant cold shot
Dyson has unveiled a new hair styling tool, the Dyson Supersonic r Professional. The device is available exclusively to hair stylists and will launch in Australia in June. It fixes an industry-wide problem of strain-related injuries such as carpal tunnel syndrome prevalent within the hair expert community by using a curved heater made of symmetrical foils which form a suspended track, enabling hair experts to deliver superior styling experience and results with increased evenness of temperature even when using attachments. The device has three precise airflow settings and four heat modes including a constant cold shot. It is more customizable than those from the past with ergonomically placed buttons within a thumb's reach and LED indicators on the handle designed for stylists to use easily without interrupting their styling session.
Dyson has announced the Supersonic r, an upgraded $569.99 hairdryer for professional stylists.
The cold shot button in the Supersonic r is now under a curve as if it were a trigger instead of on the back of the handle like in previous models.
Dyson replaced traditional coils with stacked foils that allow for more even heating and no cold spots.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(30%)
The article is deceptive in several ways. Firstly, the author claims that the Supersonic r hairdryer is for professional stylists only but then proceeds to describe its features as if it were designed for home use. Secondly, the author states that Dyson surveyed stylists and incorporated their feedback into the design of the Supersonic r, yet there is no mention of any specific changes made based on this feedback. Thirdly, while the article mentions that RFID attachments are included with the Supersonic r for professional use only, it does not disclose whether these attachments will ever be available to consumers.
The article mentions RFID attachments as a feature included with the Supersonic r for professional use only, yet it does not disclose whether these attachments will ever be available to consumers.
The author states that Dyson surveyed stylists and incorporated their feedback into the design of the Supersonic r but does not provide any specific examples of changes made based on this feedback.
The author claims that the Supersonic r hairdryer is designed specifically for professional stylists but then proceeds to describe its features as if it were designed for home use. For example: 'If you're using it at home, maybe you do a half-hour blow dry session. Maybe you use it every day, maybe you use it every two to three days.'
Fallacies
(85%)
The article contains several fallacies. The author uses an appeal to authority by stating that Dyson's hair care category manager says something without providing any evidence or context for the statement. This is a form of informal fallacy as it relies on the reader's trust in the source rather than presenting evidence to support the claim. Additionally, there are several instances where dichotomous depictions are used to describe different ways professionals use hairdryers compared to how regular people use them, which can be seen as inflammatory rhetoric. The author also uses an appeal to authority by stating that Dyson surveyed stylists and made changes based on their feedback without providing any evidence of the results of this survey or how it was conducted.
Dyson's hair care category manager, Steve Williamson, says that’s to accommodate the different ways pros use hairdryers compared to how you or I might use one. In short, the Supersonic r had to be lighter and more maneuverable.
On top of that, Williamson says the stylists Dyson surveyed wanted better visibility and easy ways to adapt angles that wouldn’t add strain to their wrists.
Instead of traditional coils, the Supersonic r has stacked foils that allow for more even heating.
Bias
(85%)
The article is promoting Dyson's new high-tech hairdryer for professional stylists. The author uses language that dehumanizes the reader by referring to them as 'we'. This creates a sense of exclusivity and elitism around the product. Additionally, the author mentions that this hairdryer is designed specifically for professionals, which implies that it may not be suitable or accessible to everyday consumers.
The Supersonic r had to be lighter and more maneuverable.
Site
Conflicts
Of
Interest (50%)
The author has a conflict of interest with Dyson as they are an employee of the company and have written about their products before.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of Dyson Supersonic r hairdryer as they are an employee of Dyson. The article also mentions Steve Williamson who is a hair care category manager at Dyson which further strengthens this conflict.
The author, Victoria Song, works for the company that produces the product being reviewed.
Dyson has unveiled an entirely new hair styling tool, the Dyson Supersonic r Professional.
The device is available exclusively to hair stylists and will launch in Australia in June.
It fixes an industry-wide problem of strain-related injuries such as carpal tunnel syndrome prevalent within the hair expert community.
The curved heater, made of symmetrical foils which form a suspended track, enables hair experts to deliver superior styling experience and results with increased evenness of temperature even when using attachments.
It is powered by the Dyson Hyperdymium motor and its advanced attachments contain intelligent radio frequency identification (RFID) sensors that communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.
The device has three precise airflow settings and four heat modes including a constant cold shot.
It is more customizable than those from the past with ergonomically placed buttons within a thumb's reach and LED indicators on the handle designed for stylists to use easily without interrupting their styling session.
Dyson announced it will spend $885 million on developing 20 new beauty products over a four-year period in January 2023.
Accuracy
Dyson replaced traditional coils with stacked foils that allow for more even heating and no cold spots.
The Supersonic r has RFID attachments that automatically change the heat and power settings depending on the style.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(100%)
None Found At Time Of
Publication
Bias
(80%)
The article is promoting the new Dyson Supersonic r Professional hair dryer as a revolutionary and superior product. The author uses language that deifies the product and its features such as 'revolutionary', 'precision styling tool' and 'delivers superior results'. This creates an emotional response in readers, making them more likely to be swayed by the article's claims.
Attachments also have the ability to remember the last used settings, reducing the time required for adjustment
The new Dyson Supersonic r Professional hair dryer is a “revolutionary” curved heater
This track delivers efficiency through maximum exposure to airflow with minimum impact on flow rate and performance
Site
Conflicts
Of
Interest (100%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (0%)
The author has multiple conflicts of interest on the topics provided. The article mentions Dyson as a brand and highlights their new hair dryer product. It also quotes hair experts and stylists who are likely affiliated with the company or industry-wide problem related to carpal tunnel syndrome.
The article mentions Dyson's new hair dryer product, which is not yet available for purchase.
Dyson has unveiled its latest innovation, the Supersonic r hair dryer.
, The new Supersonic r is for professionals only and comes with intelligent heat controls that measure air temperature to prevent heat damage against hair.
, It's also quieter than previous models with one inaudible frequency.
The Supersonic r has five attachments that contain heat shield technology, where the surfaces of the attachments stay cool throughout use.
, Other features include three airflow levels and four heat modes, including a constant cold mode.
, Dyson's community of ambassadors and professionals have been exposed to prototypes for testing purposes.
, The Supersonic r will debut at New York Fashion Week followed by London, Milan, and Paris.
The new hair dryer is expected to be a game changer for professional hairstylists like Larry King in his two London salons.
Accuracy
The new Supersonic r is for professionals only and comes with intelligent heat controls that measure air temperature to prevent heat damage against hair.
Dyson replaced traditional coils with stacked foils that allow for more even heating and no cold spots.
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that the Supersonic r hair dryer is for professionals only but then proceeds to mention celebrity hairstylists and salon owners as examples of who will use it. This contradicts their initial statement and implies that this product may not be exclusive to professionals after all. Secondly, the article states that Dyson's engineers have been working towards making the new hair dryer easier to use but then mentions several features such as intelligent heat controls, three airflow levels and four heat modes which suggest it is still a complex tool for everyday use. Lastly, the author quotes Kathleen Pierce stating that they want to make sure that professionals are using this product appropriately before bringing it to consumers. However, Dyson's community of ambassadors and professionals include both celebrity hairstylists and salon owners which contradicts their statement about wanting to ensure professional use only.
Dyson's engineers have been working towards making the new hair dryer easier to use
The Supersonic r hair dryer is for professionals only
Fallacies
(85%)
The article contains several logical fallacies. The author uses an appeal to authority by stating that the Supersonic hair dryer is for professionals only and citing celebrity hairstylists and salon owners as examples of who will use it. This implies that the product is better because these individuals are experts in their field, which is a form of halo effect fallacy. Additionally, the author uses inflammatory rhetoric by stating that Dyson's engineers have been working for more than seven years to make the new hair dryer easier to use and calling it
The Supersonic r is 20 percent smaller and 30 percent lighter with intelligent heat controls that measure air temperature in an aim to prevent heat damage against hair.
Dyson's community of ambassadors and professionals include British celebrity hairstylist and salon owner Larry King.
Bias
(100%)
None Found At Time Of
Publication
Site
Conflicts
Of
Interest (50%)
There are multiple examples of conflicts of interest found in the article. The author has a personal relationship with Kathleen Pierce and James Dyson as they are both part of Dyson Group's community of ambassadors and professionals. Additionally, the company saw record profits in 2021 from sales which could influence their reporting on new products being launched.
Dyson Group saw record profits in 2021 from sales which could influence their reporting on new products being launched.
The author has a personal relationship with Kathleen Pierce and James Dyson as they are both part of Dyson Group's community of ambassadors and professionals.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest with Dyson as they are part of the company's community of ambassadors and professionals. The article also mentions that the dryer is being torture-tested by professionals before it is brought to consumers.
Dyson's community of ambassadors and professionals include British celebrity hairstylist Larry King, Los Angeles-based celebrity hairstylist Matthew Collins, New York Fashion Week, London Fashion Week, Milan Fashion Week and Paris Fashion Week.
Larry King
Matthew Collins
The pros were definitely the inspiration of origin for the Supersonic r and that's sort of where we're leaning in right now, we want to make sure that it's torture-tested; that they're using it appropriately and that we respond to all the problems that we need to solve before we bring it to consumers.
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