Liz Flora

Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.

Biography:  https://www.businessoffashion.com/authors/liz-flora/

58%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This author has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on the author's reporting.

Bias

85%

Examples:

  • The article exaggerates BeyoncĂ's involvement in fragrance and downplays her involvement in hair care.
  • The article implies that BeyoncĂ is the sole creator of Cécred without acknowledging her mother's role in inspiring the brand.

Conflicts of Interest

50%

Examples:

  • The article does not mention that Neal Farinah and Dr. Kari Williams are also part of the team.
  • The article refers to Beyonc⟘ as if she created Cécred without acknowledging Tina Knowles Houston's role.

Contradictions

85%

Examples:

  • BeyoncĂ is a married mother of three and the greatest living entertainer.
  • BeyoncĂ is not the first venture seeker as she has multiple other businesses.

Deceptions

30%

Examples:

  • The article mentions Cécred heavily in fragrance but not hair care until later.
  • The article omits Tina Knowles Houston's role as vice chairwoman of the company.

Recent Articles

Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

Broke On: Wednesday, 21 February 2024 Beyoncé releases new hair care line Creded, drawing on global inspirations and inclusive testing. Experts include Beyoncဢ©'s hair stylist Neal Farinah and celebrity hair stylist Dr. Kari Williams.