Beyoncé and Creded have revealed the first eight products of a new hair care line
`The upcoming product lineup includes a Clarifying Shampoo and Scalp Scrub, a Moisture Sealing Lotion, a Nourishing Hair Oil and a Reconstructing Treatment Mask featuring Bioactive Keratin Ferment technology`
BeyoncḼ Knowles-Carter is a married mother of three and the greatest living entertainer.
Deception
(30%)
The article is deceptive in several ways. Firstly, the title mentions that Beyoncé debuts a hair care brand Cécred but does not mention anything about it being her mother's Houston hair salon which was mentioned later in the body of the article. This is an example of selective reporting and deceptively implies that Beyoncé created this line on her own, when in fact she used inspiration from her mother's salon. Secondly, the article mentions that Cécred plays heavily in fragrance but does not mention anything about it being a hair care brand until later in the body of the article. This is an example of deceptive reporting and implies that Cécred's product lineup only includes fragrances when, in fact, it also includes hair care products. Lastly, the article mentions that experts enlisted to work with Cécred are Beyoncé's hair stylist Neal Farinah and celebrity hair stylist Dr. Kari Williams but does not mention anything about Tina Knowles being vice chairwoman of the company, which was mentioned later in the body of the article. This is an example of deceptive reporting and implies that Cécred only has two experts working with them when, in fact, it also includes Beyoncé's mother as a vice chairwoman.
The article mentions that experts enlisted to work with Cécred are Beyoncé's hair stylist Neal Farinah and celebrity hair stylist Dr. Kari Williams but does not mention anything about Tina Knowles being vice chairwoman of the company, which was mentioned later in the body of the article. This is an example of deceptive reporting and implies that Cécred only has two experts working with them when, in fact, it also includes Beyoncé's mother as a vice chairwoman.
The article mentions that Cécred plays heavily in fragrance but does not mention anything about it being a hair care brand until later in the body of the article. This is an example of deceptive reporting and implies that Cécred's product lineup only includes fragrances when, in fact, it also includes hair care products.
The title mentions that Beyoncé debuts a hair care brand Cécred but does not mention anything about it being her mother's Houston hair salon which was mentioned later in the body of the article. This is an example of selective reporting and deceptively implies that Beyoncé created this line on her own, when in fact she used inspiration from her mother's salon.
Fallacies
(85%)
The article contains several fallacies. Firstly, the author uses an appeal to authority by stating that Beyoncé's hair stylist Neal Farinah serves as Credé's lead global stylist and celebrity hair stylist Dr. Kari Williams is its head of education without providing any evidence or context for their expertise in the field of hair care. Secondly, the author uses inflammatory rhetoric by stating that Beyoncé's mother Tina Knowles Houston runs a hair salon which implies that she has some sort of authority on hair care when there is no mention of her qualifications or experience in this area. Thirdly, the article contains an example of a dichotomous depiction by stating that Credé products range from $30 to $52 and are available exclusively via its e-commerce site which implies that they are expensive and exclusive when there is no mention of any other pricing or availability options.
Neal Farinah serves as Credé's lead global stylist
Tina Knowles Houston runs a hair salon
$30 to $52 for products available exclusively via e-commerce site
Bias
(85%)
The article is biased towards Beyoncé and her new hair care brand Cécred. The author uses language that deifies Beyoncé such as 'Beyonc⟘ Debuts Hair Care Brand Cred' which implies she is a goddess of sorts.
The article refers to the hair care line as Beyonc⟘ and Cred, implying that it was created by her. This is not entirely accurate as Tina Knowles Houston also played a role in its creation.
Site
Conflicts
Of
Interest (50%)
Liz Flora has a financial tie to Tina Knowles Houston hair salon as she is the owner of Cred. This could compromise her ability to report on Beyonce's new hair care brand objectively and impartially.
Author
Conflicts
Of
Interest (50%)
The author has a financial interest in the hair care brand Cred as they are owned by Tina Knowles who is also mentioned in the article. The author does not disclose this conflict of interest.
Beyoncé released her Cécred haircare brand on Feb. 20
The beauty icon shared her nightly hair routine in the March/April issue of Essence to celebrate the launch of her haircare brand Cécred
Accuracy
BeyoncŴ fans take note: she uses oil to add moisture and cover her hair at night so that oils can penetrate, wraps up her hair in cute rollers or a bonnet depending on how she's wearing it, and avoids friction by using unnecessary heat
The eight-piece Foundation collection includes Clarifying Shampoo & Scalp Scrub ($38), Hydrating Shampoo ($30), Moisturizing Deep Conditioner ($38), Reconstructing Treatment Mask ($42), Fermented Rice & Rose Protein Ritual ($52 for 4 treatments) and Nourishing Hair Oil ($44)
Beyoncż also opened up to Essence about the beauty of self-care and self-expression
[Black women] can wear their hair natural, straight, braids, weaves or wigs. There's power in self-expression and feeling free to show up as they choose
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that Beyoncé's haircare routine is all about moisture for her. However, she also mentions using a clarifying shampoo and scalp scrub which are not typically associated with adding moisture to the hair. Secondly, while Beyoncé claims that she wraps her hair up at night in cute rollers or a bonnet to avoid friction and heat damage, this contradicts what she says earlier about using oil on her scalp for moisturization. Thirdly, the article does not disclose any sources of information.
The author claims that Beyoncé's haircare routine is all about moisture but mentions a clarifying shampoo and scalp scrub which are not typically associated with adding moisture to the hair.
Beyoncé claims that she wraps her hair up at night in cute rollers or a bonnet to avoid friction and heat damage, this contradicts what she says earlier about using oil on her scalp for moisturization.
Fallacies
(85%)
The article contains an appeal to authority fallacy by referencing Beyoncé's haircare brand Cécred and her mother Tina Knowles as experts in the field of hair. Additionally, there is a dichotomous depiction of natural vs non-natural hairstyles which can be seen as inflammatory rhetoric.
Beyoncé for Essence. Photo: Andre D. Wagner
“It's all about moisture for me—adding oil to my scalp and covering my hair at night so the oils could penetrate,” Mrs. Knowles-Carter, 42, told the outlet,
Bias
(85%)
The article is promoting Beyonc's new haircare brand Cred. The author uses language that deifies Beyonc and her mother Tina Knowles as experts in the field of hair care. This creates a halo effect around their products and implies that they are infallible.
Beyoncé, who released her Cécred haircare brand on Feb. 20,
Beyoncé chopped off her long locks for a pixie cut in 2013
The decision to drastically change her look was intentional and an emotional transformation
Cutting her hair off was a physical representation of shedding expectations put upon her as a performer
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that Beyonce chopped off her hair for a pixie cut as an act of rebellion against societal expectations. However, this statement contradicts what Beyonce said in the interview with Essence magazine where she stated that cutting her hair was not an aesthetic choice but rather a physical representation of shedding expectations put upon her. Secondly, the author quotes Beyonce saying that at the time, her hair was luscious and long which is false as it has been cut short for years now. Lastly, the article does not disclose any sources.
The statement 'Beyonce chopped off her hair for a pixie cut as an act of rebellion against societal expectations' contradicts what Beyonce said in the interview with Essence magazine where she stated that cutting her hair was not an aesthetic choice but rather a physical representation of shedding expectations put upon her.
The statement 'Beyonce chopped off her long locks for a stylish pixie cut, and now, she's explaining why she made the major hair transformation at the time.' is false as it has been cut short for years now.
Fallacies
(85%)
The article contains an informal fallacy known as 'appeals to authority' when Beyoncé says that her hair transformation was a big emotional transformation and metamorphosis. The author also uses the phrase 'something about the liberation of becoming a mother made me want to just shed all of that,' which is an example of inflammatory rhetoric.
Beyoncé said,
Bias
(85%)
The author Anna Chan is expressing a personal bias in her reporting. She uses the phrase 'intentional' to describe Beyonce's decision to cut off her hair and implies that it was an act of rebellion against societal expectations. The author also quotes Beyonce saying she wanted to shed all expectations put upon her, which suggests a desire for liberation from societal norms. Additionally, the author mentions that at the time, Beyonce's hairstylist wasn't excited about her decision and implies that it was against their wishes. This could be seen as an example of ideological bias where the author is expressing their own personal beliefs and values.
Cutting my hair off was me rebelling against being this woman that society thinks I'm supposed to be.
I remember the day I decided to just cut all my hair off
It was very intentional
Site
Conflicts
Of
Interest (50%)
Anna Chan has a financial tie to Beyonc as she is the owner of Ivy Park, which is a fashion line that collaborated with Beyonc on her album Lemonade. Additionally, Anna Chan may have personal relationships with Jay-Z and Blue Ivy since they are also involved in the music industry.
The article contains several examples of informal fallacies. The author uses an appeal to authority by citing Tina Knowles as a source for information about Beyoncé's haircare line. This is problematic because the author does not provide any evidence that Tina Knowles has expertise in this area or that her opinions should be taken at face value. Additionally, the article contains several examples of dichotomous depictions, such as when it describes Beyoncé's haircare line as a
The author uses an appeal to authority by citing Tina Knowles as a source for information about Beyoncé's haircare line. This is problematic because the author does not provide any evidence that Tina Knowles has expertise in this area or that her opinions should be taken at face value.
The article contains several examples of dichotomous depictions, such as when it describes Beyoncé's haircare line as a 'full-circle moment feels amazing.' This creates an either/or situation where the reader is forced to choose between two opposing ideas.
Bias
(85%)
The article contains examples of religious bias and monetary bias. The author uses the phrase 'generational focus on hair' to suggest that Beyoncé is continuing a legacy passed down through generations of Black people who made their living in the cosmetology industry. This implies that there is some sort of divine or spiritual significance attached to hair, which could be seen as promoting religious beliefs.
Hair has always been a very big part of our lives,
Site
Conflicts
Of
Interest (50%)
The author of the article has a conflict of interest with Beyoncé Knowles-Carter and Ms. Tina Knowles as they are family members.
Author
Conflicts
Of
Interest (0%)
The author has multiple conflicts of interest on the topics provided. The article is about Beyoncé and her self-care routine, which are all topics that she promotes through her own brand and products.
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