Essence Communications Inc.

Essence Communications Inc. is a media, technology and commerce company dedicated to Black women with diverse storytelling and immersive original content. The ESSENCE brand has various sections covering topics such as career, health, lifestyle and fashion. They also host the annual ESSENCE Festival which features musical talent, cultural celebrations and empowerment seminars. The website essence.com serves as a daily source for African American-related news, entertainment and community.

76%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on its reporting.

Bias

88%

Examples:

  • The articles seem to favor Merck Oncology's efforts in addressing Triple Negative Breast Cancer
  • The author uses the phrase 'Italian-American restaurant owner' to describe Vittorio Assaf

Conflicts of Interest

69%

Examples:

  • Hair has always been a very big part of our lives.
  • The article seems to favor Merck Oncology's efforts in addressing Triple Negative Breast Cancer

Contradictions

86%

Examples:

  • Aoki Lee Simmons is dating a man who is more than four decades her senior.
  • The Internet has had a lot to say about their relationship due to the age difference, father-daughter dynamic, and interracial dating controversy.

Deceptions

69%

Examples:

  • The author implies that Aoki Lee Simmons' relationship with Vittorio Assaf is scandalous and taboo due to their significant age difference. However, there are no facts presented in the article to support this claim.

Recent Articles

  • Survivors of the Tulsa Race Massacre Call for Justice and Reparations: Viola Fletcher and Lessie Benningfield Randle's Fight for Restitution

    Survivors of the Tulsa Race Massacre Call for Justice and Reparations: Viola Fletcher and Lessie Benningfield Randle's Fight for Restitution

    Broke On: Saturday, 06 July 2024 Survivors of the 1921 Tulsa Race Massacre, Viola Fletcher and Lessie Benningfield Randle, seek justice and reparations from Tulsa and federal government for destruction of Black Wall Street that left hundreds dead and thousands displaced. Despite legal setbacks, they continue their fight for restitution.
  • Halle Bailey and DDG Share First Photos of Their Newborn Son Halo During Family Trip to Italy

    Halle Bailey and DDG Share First Photos of Their Newborn Son Halo During Family Trip to Italy

    Broke On: Thursday, 04 July 2024 Halle Bailey and her partner DDG share first photos of their newborn son Halo during a family trip to Italy, revealing his adorable white Dolce & Gabbana outfit and resemblance to DDG. Fans express excitement over the long-awaited reveal, as Bailey had kept her pregnancy private until January 2024.
  • Nelly and Ashanti's Secret Marriage and Upcoming Birth: A Surprise Double Announcement

    Nelly and Ashanti's Secret Marriage and Upcoming Birth: A Surprise Double Announcement

    Broke On: Wednesday, 27 December 2023 Rapper Nelly, 49, and singer Ashanti, 43, surprised fans with the news of their secret December 2023 marriage and Ashanti's pregnancy. Nelly proposed to Ashanti while she was wearing his clothes. The couple rekindled their romance in April 2023 after a previous split. They have a history of dating for over a decade and both have successful music careers.
  • Will Smith and Family Attend Premiere of New Film

    Will Smith and Family Attend Premiere of New Film

    Broke On: Thursday, 30 May 2024 The Smith family, including Will Smith, Jada Pinkett Smith, Jaden Smith, and Willow Smith, attended the premiere of Will's new film.
  • Kimora Lee Simmons' Daughter Aoki and Italian Restaurateur Vittorio Assaf Share a Romantic Kiss on St. Barts Beach

    Kimora Lee Simmons' Daughter Aoki and Italian Restaurateur Vittorio Assaf Share a Romantic Kiss on St. Barts Beach

    Broke On: Sunday, 07 April 2024 Kimora Lee Simmons' daughter Aoki is in a new romance with Italian restaurateur Vittorio Assaf, as seen in photos of them kissing on vacation together.
  • Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

    Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

    Broke On: Wednesday, 21 February 2024 Beyoncé releases new hair care line Creded, drawing on global inspirations and inclusive testing. Experts include Beyoncဢ©'s hair stylist Neal Farinah and celebrity hair stylist Dr. Kari Williams.

  • Merck's Efforts in Addressing Triple-Negative Breast Cancer and Racial Disparities

    Broke On: Tuesday, 15 February 2022 Triple-negative breast cancer (TNBC) is a particularly aggressive form of the disease that disproportionately affects Black women. Black women are nearly twice as likely to be diagnosed with TNBC compared to their white counterparts. Racial disparities persist in breast cancer mortality rates, with Black women having a 40% higher breast cancer death rate compared to white women. Merck is developing innovative therapies and promoting health equity to address TNBC and the racial disparities in breast cancer mortality rates.