Business of Fashion

Business of Fashion is a reputable news source covering the global fashion and beauty industries with authoritative analysis, practical advice, online learning, career-building tools and immersive events. The site aims to open, inform and connect the fashion and beauty industries by providing rigorous business journalism. The content is primarily focused on industry news, trends, executive moves and company mergers. The site occasionally covers celebrity ventures in the fashion industry but may have instances of deceptive reporting.

82%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on its reporting.

Bias

90%

Examples:

  • The articles tend to present a balanced view of the topics covered.

Conflicts of Interest

90%

Examples:

  • The site does not appear to have any significant conflicts of interest.

Contradictions

88%

Examples:

  • There are minor inconsistencies in some of the articles, such as conflicting information about Saks Global's sales and the timing of Shein's IPO.

Deceptions

65%

Examples:

  • Articles about Cred hair care brand contain examples of deception, including omitting key information about the company's founding and its connection to Beyoncé's mother.
  • Some articles contain deceptive practices such as misleading headlines and selective reporting.

Recent Articles

  • Saks Fifth Avenue and Neiman Marcus Join Forces to Form Saks Global: A New Luxury Retail Juggernaut

    Saks Fifth Avenue and Neiman Marcus Join Forces to Form Saks Global: A New Luxury Retail Juggernaut

    Broke On: Thursday, 04 July 2024 HBC, the parent company of Saks Fifth Avenue, announced on July 4, 2024 its intention to acquire Neiman Marcus Group for $2.65 billion, forming Saks Global with combined assets worth $7 billion and unprecedented tech expertise from Amazon and Salesforce. The deal comes as both companies face challenges in the retail landscape and shoppers shift to low-price e-commerce retailers.
  • Shein Files for London IPO Amidst US Backlash and Supply Chain Concerns

    Shein Files for London IPO Amidst US Backlash and Supply Chain Concerns

    Broke On: Monday, 24 June 2024 Fast fashion retailer Shein, facing backlash over labor concerns in the US, confidentially files for a α60 billion London IPO. Workers reportedly face long hours and low wages. Previously sought to list in US but failed due to opposition. Chinese tech giants Alibaba and Ant Group also chose London for their IPOs.
  • Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

    Beyoncé Launches New Hair Care Line: Everything You Need to Know About Céred

    Broke On: Wednesday, 21 February 2024 Beyoncé releases new hair care line Creded, drawing on global inspirations and inclusive testing. Experts include Beyoncဢ©'s hair stylist Neal Farinah and celebrity hair stylist Dr. Kari Williams.