Search Engine Land

Search Engine Land is a comprehensive news source covering all aspects of digital marketing, advertising technology, and the martech landscape. The site features daily news coverage, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online. It also includes contributed articles by subject matter experts with practical tips and strategies for successful marketing programs. The site is founded by search industry veterans Danny Sullivan and Chris Sherman and is published by Third Door Media, which also produces the Search Marketing Expo and MarTech conference series.

87%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermines the credibility of the source. It is calculated as:
Analysis.OverallConflictOfInterestScore * 0.3F + Analysis.OverallBiasScore * 0.3F + Analysis.DeceptivenessScore * 0.3F + Analysis.ReadabilityScore * 0.1F

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Daily's Verdict

This news site has a mixed reputation for journalistic standards. It is advisable to fact-check, scrutinize for bias, and check for conflicts of interest before relying on its reporting.

Bias

95%

Examples:

  • The articles show no clear bias.

Conflicts of Interest

100%

Examples:

Contradictions

88%

Examples:

  • Articles report contradictions in Google AI Overviews visibility and YouTube's approach to ad injection.
  • Google Search cache link has been officially retired.

Deceptions

65%

Examples:

  • Articles mention the potential and inevitable growth of AI in search and its impact on search quality, traffic flow, monetization (ads), but also its current limitations.
  • Google AI Overviews were launched with numerous examples of incorrect and dangerous AI-generated answers.

Recent Articles

  • Microsoft's AI CEO Sparks Debate Over Use of Copyrighted Material for AI Training

    Microsoft's AI CEO Sparks Debate Over Use of Copyrighted Material for AI Training

    Broke On: Friday, 28 June 2024 Microsoft's AI CEO, Mustafa Suleyman, has stirred controversy by suggesting that online content can be used for AI training without permission from creators. This statement contradicts US copyright law and has led to legal action against Microsoft and OpenAI by news organizations and authors. Microsoft has responded by offering protection for users of its GenAI tools but the ethical implications of using copyrighted material for AI training remain a contentious issue.
  • YouTube's New Strategy to Combat Ad Blockers: Server-Side Ad Injection

    YouTube's New Strategy to Combat Ad Blockers: Server-Side Ad Injection

    Broke On: Thursday, 13 June 2024 YouTube experiments with server-side ad injection to bypass ad blockers and increase revenue, potentially affecting tools like SponsorBlock. Users report unskippable ads and disabled playback controls. Google maintains it violates Terms of Service, but users continue to use ad blockers.
  • Google's Controversial AI-Generated Answers: Inaccuracies and Impact on Media Industry

    Google's Controversial AI-Generated Answers: Inaccuracies and Impact on Media Industry

    Broke On: Monday, 03 June 2024 Google's AI-generated answers to search queries, known as AI Overviews, have been reduced following performance issues and inaccurate or misleading responses. The drop was most noticeable for healthcare queries and raised concerns about the role of technology in journalism and information dissemination. Some argue it could lead to a loss of depth and nuance, while others see it as an opportunity for efficient access to information. E.B. White's 1935 story 'Irntog' warns of a future where people demand increasingly condensed knowledge, leaving some communities without local news sources.
  • Google's Leaked Documents Reveal New Insights into Search Ranking Algorithm: Link Diversity, Content, and User Interactions

    Google's Leaked Documents Reveal New Insights into Search Ranking Algorithm: Link Diversity, Content, and User Interactions

    Broke On: Wednesday, 13 March 2024 Leaked Google documents offer insights into the company's search ranking algorithm, revealing the importance of links and content diversity, as well as named entities and Chrome Data. Experts analyze the information for potential SEO strategies, but Google has yet to comment on the authenticity or completeness of the leak.
  • Google Retires Cache Links Feature from Search Results Page

    Google Retires Cache Links Feature from Search Results Page

    Broke On: Saturday, 03 February 2024 Google has retired the cache links feature from its search results page as it is no longer necessary.